by Roy Pattillo | Jan 18, 2018 | Digital Marketing Blog, Pay Per Click
Click-through rate is one of the most overrated metrics in digital marketing. That doesn’t have to be the case, but some marketers evaluate their PPC campaigns solely in terms of this one metric. Here’s how you can break away from this mentality and create...
by Roy Pattillo | Jan 11, 2018 | Digital Marketing Blog, Web Design
Responsive website design is great for making your site content mobile-friendly. But there’s a lot more to be said about it than just its functionality and aesthetics. In this blog, we’ll explain how it can provide a boost to your whole marketing campaign....
by Roy Pattillo | Jan 4, 2018 | Digital Marketing Blog, Local Search Optimization, Social Media
Customer referrals play an integral role in local search marketing. Not only do they create new sales opportunities, but they also help build your brand. In this blog, we’ll go over a few benefits of customer referrals in a local search optimization context. Get...
