Blogging has come a long way since your best friend chronicled her adventures on a trip to Europe.  Blogs are now widely used by businesses to educate and inform readers about products and services, industry advances, and a plethora of other subjects.  Regular blog posts provide a number of avenues to help prospects and consumers find your business.

First, blogs are content.  They are picked up by search engines.  Search results may show your entire blog, or just a specific article.  Blogs and blog posts can help those who may never have heard of your company, but are searching for the products and services you provide find your website.

Second, those who find your blog or blog posts can “subscribe” to receive regular e-mails or notifications when you post new content.  You gain a following and become recognized as a credible expert.  Your readers learn about your industry and how you stay up-to-date.  They get to know you, come to trust your business, and are more likely to purchase products and services from you.

Last but not least, blogs can add current information to your website that is industry-based, but not product or service specific.  This generalized information educates readers and draws them to your website.  It keeps them interested in your business, even if they’re not ready to make a purchase.  You’ll be at the top of the list when they’re ready to take the next steps.

It can take a lot of time to write a weekly or monthly blog post.  Smart Link Solutions can provide you with unique, current blog articles that are specific to your business and industry, so you can stay up-to-date without taking time out of your day.

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