Digital Marketing Tools & Resources

The following list represents those programs which we feel are most helpful, some are free tools and others are fee-based (indicated by an asterisk): SEARCH ENGINE OPTIMIZATION: Keyword Research Tools

  1. Google Trends Lab Search Trends
  2. Wordtracker Free Keyword Suggestion Tool
  3. Trellian Keyword Discovery Tool
  4. Google Custom Search Engine

Review Website’s Keyword Rank

  1. Free Search Engine Ranking Checker
  2. Advanced Web Ranking Tool

Competitive Analysis Tools

  1. Domain Information
  2. Quantcast – Demographics Insight
  3. Google Insights for Search

Web Server Tools

  1. Google Webmaster Tools
  2. Xenu Sleuth

SEARCH ENGINE MARKETING PPC Tools

  1. Google Analytics URL Tagging Tool
  2. Google AdWords Traffic Estimator
  3. Google Ad Preview Tool

WEB PROGRAMMING Developer Tools

  1. Firefox
  2. Firebug
  3. Web Developer
  4. IE Tab
  5. Fiddler