Digital Marketing Blog
Building and Maintaining an ADA-Compliant Website
The Americans with Disabilities Act (ADA) is a federal law that requires public places to be accessible for a variety of disabilities. Accommodations such as wheelchair ramps on sidewalks and available captions on streaming titles are examples of these accommodations...
How to Effectively Handle Reputation Management in Your Business
When you're spending so much time designing your website, making products and services that your customers love, and putting out interesting and relevant content, it can take away time from managing online reviews and customer questions. Even one bad review or...
Google Business View: How It Can Efficiently Support Your Bottom Line
What is Google Business View? Also known as a 360 Degree Virtual Tour—this visual walk-through entails a simulation of an existent location with the help of media, along with still photography, 360-degree panorama, graphics, text, and narration. All these elements...
3 Digital Marketing Trends for 2020 and Beyond
In a world that is always evolving with new technology, it's necessary for digital marketers to place constant attention on emerging trends. If you're looking to remain relevant in 2020 and beyond, then staying on top of these digital marketing trends will help you...
Quick Guide to Creating Content Your Audience Loves
The primary reason for developing a solid content marketing plan is to help you grow your business. However, if you are not getting your content in front of the right people, it really isn’t serving its purpose. Part of your content marketing strategy should include...
3 Factors That Determine Local SEO Ranking
Optimizing local SEO can provide incredible benefits to your business. Did you know that up to 80% of customers make purchases within 20 miles of their residence? The fact is, customers, enjoy spending money on local businesses so local SEO can provide you with free,...
Are You Making These Social Media Marketing Mistakes?
Social media marketing is essential to the growth of your business but if you use the wrong strategies with this medium, it could cause problems with your marketing methods. Each social media platform has a different algorithm and not all social media platforms will...
Google’s Mobile-First Listing: 3 Tips That Will Boost Your Website
It's a fact, the use of smartphones to browse the internet has gained prominence. And today, the number of people using these mobile gadgets outnumber those who use desktops to access the net. Anticipating further growth in this industry, Google has laid out a...
How Message on Hold Can Boost Call Lead Conversions
A potential lead calls your business, you've trained your sales representatives to close the deal, but the representative is already on the line with another caller. The lead is put on hold, and without any engagement, the caller may hang up. One Google consumer...
Tips to Identify and Protect Yourself from Phishing Emails
As internet usage continues to grow exponentially across the globe, so does the occurrence of cyber-attacks. Phishing attacks in particular have become one of the greatest threats to cybersecurity in the Digital Age, and these attacks have grown substantially more...
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