Digital Marketing Blog
The Importance of Updating Your Website
Wouldn't it be great if you could launch a website and never have to touch it again? Unfortunately, websites don't run on autopilot (not successful ones, at least). They require regular updates in terms of both software and content. Encourages Search Engines to Crawl...
Local Search Optimization For Even The Smallest Business
Thanks in part to smartphones and the mobile revolution, local search engine optimization (SEO) has become extremely important for all businesses. It does not matter the size of your business. Designing your website and online marketing around local search is how you...
5 Common Website Mistakes to Avoid For Small Businesses
It's estimated that more than half of all small businesses have a website. Unfortunately, though, many of these websites are not properly optimized to their fullest potential. Search engines will have a difficult time providing users your website in search queries if...
How to Encourage Customer to Leave Positive Reviews
Customer reviews can have a massive impact on the success of your business, so of course any serious business owner would want their happy customers to share their experience. An abundance of positive reviews online can give both your sales and your Local SEO a boost....
E-commerce Strategies You’ll Want to Implement TODAY
Research has shown that over 2 billion consumers shopped online in 2020. According to Statista, retail ecommerce sales had surpassed 209.5 billion USD in the third quarter of 2020, and these numbers are currently on an upward trend. With more and more consumers...
What is Content Marketing and How Does it Impact Your Business?
Content marketing is the process of creating customer-driven content that is both useful and relevant to your brand. This is another method used to communicate with your target audience without necessarily selling them something. The content produced as part of your...
6 Things Your Business Should Never Do on Social Media
Navigating the social media world seems quite simple in theory. However, when it comes to marketing your business using social networks, there are a few general guidelines that every company should follow. Some of these guidelines may seem quite obvious while others...
3 Benefits of Pay-Per-Click Advertising
Pay-per-click (PPC) advertising can be a highly effective method for reaching your target audience and boosting sales in your business. However, it has to be done correctly or else you may just be wasting your time and money. If you are not sure how to run an...
Is it Time for a Website Makeover?
With the constant changes in the digital marketing industry, it can be difficult to keep up. However, the rapid evolution of the digital word continues to offer new ways of communicating with prospects and customers. Whether it’s a new trend, algorithm, or tool, it is...
3 Tips to Fix Declining Website Traffic
Have you noticed a decrease in traffic to your website? Perhaps you have already identified the cause or maybe you have no idea what the culprit is. Whatever the case may be, it is important that you take action to get those numbers back up. Here are 3 tips you can...
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