Digital Marketing Blog
End of an Era: Google Phases Out Webpages Built with Business Profiles
Have you received a message from Google that your webpage made with Google Business Profile has been discontinued? What does it mean? How does it impact your local brand going forward? And what steps can you take from here? Let’s jump right in and see what’s going on....
From Handshakes to Contracts: Building Success with Personal Meetings
Think about the last time you were truly captivated during a discussion. Chances are, it wasn’t during a zoom. Or a phone conference. Or through a string of emails – but in a face-to-face conversation. These days, personal interactions are way too rare – yet they’re...
Take Charge of Your Digital Presence with Online Reputation Management
The online world is packed with companies trying to get attention. Standing out from the crowd can be a real challenge. But local businesses have got one big advantage: Location. Local businesses are, by definition, close to their customers. Google recognizes this and...
Add Some Experience to What You EEAT
Business and technology are evolving at a break-neck pace. It seems like every week brings new disruptions that shift entire industries. The rules of the game are in a constant state of flux. Still, there’s one thing that hasn’t changed: Trust. Trust is the bedrock...
Protect Your Business from the Rising Tide of Web Accessibility Lawsuits
Domino’s Pizza, Amazon, Target, Hooters. What do these companies have in common? They’ve all been hit with lawsuits for failing to conform to web accessibility standards. In fact, many plaintiff law firms are jumping on the bandwagon, suing companies for lack of web...
The Principles of Web Design 2024: Revolutionize Your Online Presence
Imagine walking into a restaurant – only to find that it's cluttered, disorganized, and dingy. Would you want to eat there? Probably not. Like a restaurant, a poorly designed website can turn off potential customers. That's why it’s so important to know key web design...
Is It Time for a Change in 2024? Try a Brand Refresh
As the snow falls outside, a familiar feeling begins to take hold. The new year has arrived. It's a time to reflect on the past. To look forward to the future. A chance to start fresh. And, for local businesses, it's the perfect opportunity to take stock. Maybe you...
Social Media Marketing: New Trends Built on Classic Ideas
“The more things change, the more they stay the same.” While it’s true that online marketing is evolving quickly, certain truths don’t change. For example: Social media marketing has proven to be a powerful method for getting the word out about your business. 77% of...
An Unanticipated Move: Google Discontinues Websites Built with Business Profiles
Picture this: You’re running a flourishing local business. You created your website with Google Business Profile. It serves as the cornerstone of your digital identity... And then, suddenly, Google pulls the plug. You're stunned, left scrambling for a solution with...
The Future of Search is Here – Are You Ready?
If you’ve searched for something online recently, you’ve probably noticed how much the process has changed. The technology behind online search has come a long way. And it’s quickly becoming a new game. In our blog, we discuss SEO (or search engine optimization) quite...