Digital Marketing Blog
Boost Your Digital Marketing with Pay-Per-Clicks
Digital marketing can be complex and even puzzling. For starters, it consists of numerous components such as websites, social media, email, advertising, and more. Each of these elements has its own set of advantages for you as a business owner, and it might be...
Why Is Email Marketing So Important for Your Business?
Email has been around nearly as long as the internet. Many new marketers are surprised that it is still as effective as it used to be. It is an excellent way of connecting with and engages customers in order to boost sales. In addition, emails can be tailored to the...
Why Is On Hold Messaging Important?
According to Salesforce, “92% of customer interactions happen over the phone.” Companies spend 100’s to 1000’s of dollars on driving traffic to their phones. The most successful companies have tools in place to handle both incoming calls and the calls that are left...
3 Steps You Need Before Creating or Rebranding Your Logo
When it comes to designing such a crucial aspect of your company’s brand identity, you want to put your best foot forward and produce something that people will remember. But exactly how do you go about doing that? Your logo is the most critical design element when it...
6 Common Brand Identity Mistakes
Brand Identity is a visual component of a company or business. Each brand identity element is a building block for the brand's foundation. For more information on what brand identity is read our latest blog here. There are a couple of misunderstood steps that you can...
What is Brand Identity?
Whether you are starting a new business or rebranding your existing business, you may have come across the term brand identity. Brand identity is the core element to any successful company or business, in fact, it’s the face of your company. It’s the message that is...
The Importance of Social Media Marketing
Every business, regardless of size, needs to have a marketing plan, and one of the most important elements of marketing in today's world is social media marketing. It is a vital component of any marketing plan because of the giant role which social media sites have in...
Why Your Homepage May Be Driving Customers Away
Can't seem to retain visitors once they land on your website? Getting them to visit your website is only half the battle; the other half is keeping them there. There are dozens of possible reasons why your homepage may be luring customers away, some of the most common...
Why Pay-Per-Click Advertising is Still Worth It
Pay-per-click advertising has been popular for years, but many website owners are now turning to other types of online marketing. For example, as you might already know, search engine optimization is a good long-term strategy that can bring forth impressive results....
Why Blogging Is Important For Your Business
Many local businesses are not receiving enough value from their websites. Their web design company did the technical build-out using good SEO practices correctly. Moreover, the business has captured the Google My Business page and validated information in local...
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