Digital Marketing Blog
Stand Out and Thrive: The Power of Effective Brand Identity
Running a local business and looking to make your mark? Where do you start? Brand identity. But what is it? And how do you create one that’ll resonate with your audience? We recently discussed the pitfalls of bad brand identity, and now feels like a great time to turn...
Smart Solutions to Common Web Design Mistakes
Your business website is often the first interaction customers have with your brand. And good web design can help your brand make an excellent first impression. But, on the flipside, bad design can drive many of your visitors away before they even get to know what...
Unlock the Power of Website Analysis with These 5 SEO Metrics
Your website is up and running. It’s out there in the digital world, drumming up business. Or is it? It could be. I mean, hopefully it is. But how do you know? This is where a website analysis of your SEO (search engine optimization) performance comes into play. By...
5 Fun Facts You May Not Know About Independence Day
Fireworks. Barbecues. Family get-togethers. Happy Fourth of July!!! – it’s time to pull out all the stops to celebrate the United States of America’s 248th birthday! To help kick things off, here are 5 fun facts you may not know about Independence Day. The...
6 Brand Identity Mistakes (and 6 Ways to Dodge Them)
Starbucks. Airbnb. IKEA. They didn’t become major brands thanks to luck. Though there are many different roads to success, there’s one thing these (and other wildly successful) companies have in common – strong brand identity. If you’re aiming to stand out from the...
Google Business Profile Update: Chat and Call History Features to Disappear
In the business world, where customer engagement is so important, Google's decision to phase out the "Chat" and "Call History" features in Google Business Profile (GBP) has left some entrepreneurs reeling. These features have been key for many local businesses when it...
How Instagram is Leveling the Playing Field for Local Creators
We’ve discussed the importance of social media to the success of modern businesses before – but there's another dimension to consider: the dominance of major corporations in social media, which can make things tough on local businesses. Standing out from the crowd can...
With Built-in AI, New PCs Are Starting to Think for Themselves
In the last year or so, artificial intelligence (AI) has become a big deal. It’s fundamentally transforming numerous industries at an unprecedented pace – probably faster than any innovation since the internet itself. And its impact is about to get bigger. Microsoft...
4 Reputation Management Pitfalls (And How to Avoid Them)
These days, everyone’s online, which makes reputations more important than ever. Have you considered how this impacts not just you, but your business too? Your brand’s reputation can be its greatest asset or its biggest liability. The rise of social media and online...
From Brick to Click: Transforming Your Local Storefront into a Successful Online Presence
These days, everything is digital. Especially the marketplace. Expanding your brick-and-mortar storefront into the online world by creating an online presence has now become an essential part of growing your business, even at the local level. Taking an active role in...