Web Design Ann ArborMust-Have Items for Your Ann Arbor Business's Web Design
A good web design has become a necessity for businesses big and small alike. Even if you have no intentions of selling products or services online, maintaining a presence on the Internet will benefit your business in several ways. But there are a few essential things you’ll want to include in your web design when building your Ann Arbor business’s online presence.
About Us Page
Why does your business website need an “about us” page? First-time customers may be reluctant to buy your products or services, in which case they’ll search for more information about your business. A well-written and detailed “about us” page for your Ann Arbor business provides greater transparency, encouraging these prospects to make a purchase. Furthermore, search engines like Google and Bing will crawl your “about us” page, using the information listed here to determine where and how to your rank your business’s website.
Assuming your business has social profiles set up on Facebook, Twitter, Instagram, etc., embed social widgets on your website. If a visitor sees that 1,500 people have liked your Ann Arbor business’s Facebook, he or she will feel more comfortable buying your products or services. This is good web design. You also want to make sure your social media pages are up-to-date with fresh content to show consumers that your business is active, in Ann Arbor and across the vast social media landscape.
Name, Address, and Phone Number
Don’t forget to include your business’s name, address, and phone number on your website. According to Moz, these are some of the most influential on-page ranking signals used by Google. Displaying this information on your Ann Arbor website will help you achieve a higher local search ranking.
A photo really is worth a thousand words, so don’t omit them from your business’s website. You can use photos to enhance your website, making it more visually appealing while creating a stronger connection with visitors in the process. Don’t just upload some generic stock photos for your web design. Rather, upload real photos depicting your business and its products or services.
Of course, you should also include a contact form on your business’s website. An email address isn’t enough to entice prospective customers to reach out, as many users prefer to use embedded forms. After all, it’s easier to send a message via a built-in contact form than going into your own email service provider. So… Make sure your business’s website has a contact form. Test the form to ensure it functions as intended.
Smart Link Solutions, a certified Google Partner, can help design and build a responsive web design that will entice consumers to click through the pages. Online presence helps your business reach a variety of customers and provides information for consumers to make decisions, purchases, or investigate further. Call Smart Link Solutions at (248) 684-0500 to set up a consultation today.
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