Web Design Birmingham Michigan

Getting Your Birmingham, MI Web Design To Stand Out

It’s no secret that content is among the most important elements of a website. It gives search engines something to crawl and visitors something to access and read. But if you’re looking to reach a larger audience and establish yourself as a leading figure for your respective market, you’ll want to optimize your web design’s content.

Unique Titles

Each and every web page on which content is published should be given a unique, relevant title tag that conveys what it’s about. According to the digital marketing experts at Moz, the title tag is “the single most important” on-page SEO element. They are used by search engines to create listings, with the title tag typically being displayed at the top of the listing. Title tags are also displayed in the tabs of web browsers.

Segmentation

Web design content for your Birmingham, MI website should be broken up into several small sections so it’s easier for visitors to read. Publishing your content in form of a single piece of unbroken text will discourage visitors from reading it, meaning your web page will likely suffer from a high bounce rate and subsequently a low search ranking. To prevent this from happening, use sub-headings and other formatting options to break up your content into easy-to-digest sections.

Add Value to Your Content

Don’t just publish the same generic, rehashed content that’s found in dozens of other web designs. Rather, you should invest the time and energy into creating content that’s valuable to your site’s visitors. Think about what drives people to visit your Birmingham, MI website. What are they are looking for? How can you meet and exceed their expectations? Your ultimate goal should be creating high-quality content that’s better than your competitors.

Include Images

Why should you include in your Birmingham, MI website’s content? Well, there are certain instances in which images may not prove useful, such frequently asked questions (FAQ), video transcripts, etc. For the most part, however, images will boost visitor engagement and satisfaction. An infographic published by Jeff Bullas even suggests that including images in web-based articles can boost page views by as much as 94%.