Website Design Northville

Great website design is pretty much a baseline requirement for any business these days. Even if you’re not selling any products or services on your site, having an effective website will benefit your business in several ways. So here are a few essential things you’ll want to include in your website when building your Northville business’s online presence.

About Us Page

Why does your business website need an “about us” page? First-time customers may be reluctant to buy your products or services, in which case they’ll search for more information about your business. A well-written and detailed “about us” page for your Northville business provides greater transparency, encouraging these prospects to make a purchase. Furthermore, search engines like Google and Bing will crawl your “about us” page, using the information listed here to determine where and how to your rank your business’s website.

Social Proof

Assuming your business has social profiles set up on Facebook, Twitter, Instagram, etc., embed social widgets on your website. If a visitor sees that 1,500 people have liked your business’s Facebook, he or she will feel more comfortable buying your products or services. This is good web design. You also want to make sure your social media pages are up-to-date with fresh content to show consumers that your business is active, in Northville and across the vast social media landscape.

Privacy Policy

It may seem insignificant, but many users pay close attention to privacy policies on websites. This page should describe the type and nature of personal information collected on visitors. And if you use Google Adsense ads on your website, a privacy policy is required!

Name, Address, and Phone Number

Don’t forget to include your business’s name, address, and phone number on your website. According to Moz, these are some of the most influential on-page ranking signals used by Google. Displaying this information on your Northville website will help you achieve a higher local search ranking.

Photos

A photo really is worth a thousand words, so don’t omit them from your business’s website. You can use photos to enhance your website, making it more visually appealing while creating a stronger connection with visitors in the process. Don’t just upload some generic stock photos for your web design. Rather, upload real photos depicting your business and its products or services.

Contact Form

Of course, you should also include a contact form on your business’s website. An email address isn’t enough to entice prospective customers to reach out, as many users prefer to use embedded forms. After all, it’s easier to send a message via a built-in contact form than going into your own email service provider. So… Make sure your business’s website has a contact form. Test the form to ensure it functions as intended.

Smart Link Solutions, a certified Google Partner, can help design and build a responsive web design that will entice consumers to click through the pages. Online presence helps your business reach a variety of customers and provides information for consumers to make decisions, purchases, or investigate further. Call Smart Link Solutions at (248) 684-0500 to set up a consultation today.

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