Web Development Livonia
Signs You Need to Update Your Business WebsiteAre you concerned that your aging website isn’t performing the way it should?
Do you worry about losing potential customers because your site is giving them a subpar experience?
Then it may be time to update your Livonia business’s website with high-quality web development.
Here are some key signs that it’s time for an upgrade – and how doing so can improve your business.
What is Web Development?
When you’re browsing the internet, have you ever stopped to consider what goes into building a website?
Web development encompasses all the tasks required to create and maintain a website.
It covers everything from how a website looks to how it operates. A skilled developer must possess a unique set of abilities from coding to design.
Sign 1: Your Website Isn’t Mobile-Friendly
With more and more people accessing the internet through their smartphones, it’s essential that your website is optimized for mobile devices.
If your website isn’t mobile-friendly, you’ll be missing out on potential customers.
In addition, not having a mobile-friendly site can negatively impact your search engine rankings, making it harder for people to find your site online.
Sign 2: Your Website Has a High Bounce Rate
Your website is your digital storefront, making a strong first impression on visitors and potential customers. But what if it isn’t living up to its potential?
A high bounce rate is one clear sign that your web development may need some updating.
A high bounce rate means that visitors are leaving your site without exploring beyond the first page.
With outdated designs and irrelevant (or inaccurate) content, an aging website can easily fall short of users’ expectations. It can fail to keep them engaged. And if they’re not actively engaged?
They bounce.
Sign 3: Your Website is Slow to Load
Perhaps one of the biggest indicators that your website is in need of some long overdue updates is a slow loading page.
After all, we live in a world where time is of the essence and people want their information quickly.
If your website takes more than just a few seconds to load, visitors will quickly lose patience and move on to a faster alternative. Which is another way of saying it can lead to a high bounce rate.
Sign 4: Your Website Doesn’t Match Your Brand Anymore
One undeniable sign that your website needs some updated web development is when it no longer matches your brand.
This could be because your brand has undergone a transformation, but your website hasn’t kept up with the changes. For example, you may have rebranded your business with a new logo or color scheme that doesn’t appear on your website.
Or maybe your website no longer aligns with your current branding strategy.
When this happens, it’s time to invest in updated web development to ensure your brand message stays consistent across all channels, and leaves a lasting impression on your customers.
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Sign 5: Your Website’s Difficult to Navigate
Navigating a website should be easy – but, unfortunately, this isn’t always the case.
When your website visitors are struggling to find what they’re looking for, it’s a sign that your website is due for an upgrade.
A clunky or confusing site can quickly turn potential customers away.
Additionally, a poorly designed website can harm your brand image, leading to the negative idea that your business may also be confusing or difficult to deal with.
Stand Out from the Competition
By taking steps to improve your site today, you can improve customer engagement.
Looking for assistance? Contact Smart Link Solutions now for help with web development services such as design improvement, speed optimization, and mobile-friendly solutions.
Our experienced team is dedicated to helping you stand out from the competition.
With a one-of-a-kind website that boasts advanced features and provides a top-notch user experience, you’ll be able to draw in potential customers from all over Livonia, and beyond.
Are you ready to take your online presence to the next level?
Visit Smart Link Solutions and scroll down to claim your free website analysis today!
Smart Link Solutions, a certified Google Partner, can help design and build a responsive web design that will entice consumers to click through the pages. Online presence helps your business reach a variety of customers and provides information for consumers to make decisions, purchases, or investigate further. Call Smart Link Solutions at (248) 684-0500 to set up a consultation today.
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