When you’re telling the world who you are, you already know that communication is key. But here’s what you might not realize: your visuals communicate your brand and influence your customers’ experience.
Your brand experience includes your logo, brochures, business cards, fliers, cards, eblasts, and much, much more. And all that has to be unified into your design choices. You can have all the content you want, but if your visuals don’t match your brand positioning, or they’re all over the place, your customers, both current and prospective, are going to be confused about who you are and what you stand for.
And while you can create a logo from scratch, you will need that professional touch in order to effectively establish your brand. Here’s what calling in the pros can mean for you:
Honed techniques, expert-level knowledge of color use, and principles of design are only some of the tools a graphic designer can bring. A professional graphic designer also takes these elements and combines them to bring your brand to life.
What does that mean? Your graphic designer takes what makes your business unique and what you can offer your customers and translates into visual cues that lets your customers know what you’re about. If you’re a relaxing spa, your designer should use lettering that’s soothing to the eye and a color palate that communicates serene. By contrast, if you’re a power sports company, your designer should incorporate visuals that scream fast, fun, and free! Think reds and sharp lettering.
Your vision also needs to be consistent throughout your brand experience. That means the same color palate, shapes, lettering, and more on every eblast, business card, and brochure, plus your website and any billboards or commercials you invest in.
Create an experience
How do you better communicate YOU to your potential and existing clients? Cultivate a relationship between you and your customers through a visual experience that shows, and tells, them who you are.
Think of the brands you interact with regularly. Is it just because of the product? Probably not at first because let’s face it, brands don’t build a following with great content, SEO, etc. alone. They have to answer the question: what makes them so special?
The answer to that question is more abstract than stellar service or a unique touch to the products you offer. Since people are more visual, communicating your “special touch” is done more through your visual presentation.
The visuals should create an experience that your customers won’t forget. Even if they’re not conscious of the visuals, they affect your customers’ journey through your store or website. Good visuals that effectively communicate your message can make you memorable to prospects and prompt them to go from entering your store or perusing your website to a purchase.
Don’t overlook the creative
But wait, you say, my business isn’t creative. We sell parts, not paint! Even if your business isn’t traditionally creative, you need to stand out and utilize every trick in the book to tell your customers what you’re about, told in a cohesive, uniform way to reflect your mission and vision as a business. It’s also a way to show the world that you care about how you’re perceived by the public.
That’s where a pro comes in. A professional graphic designer can take what your business stands for and translate it into a unified visual presentation that communicates what you’re about. Sure, you could do it yourself, but you likely won’t do it well or consistently, leaving anyone that comes across your brand feeling put off and unable to figure out what you stand for and how you can help them.
We’d like to welcome our new graphics designer, Arivia Williams on board! To celebrate, we’re offering 10% off our logo package. The package includes logo creation, revision to design and colors. Clients will receive multiple files formats. Contact us today to get started!