Web Design Canton Michigan

Time for a New Web Design for Your Canton, MI Business?

Taking on a new web design for your Canton, MI business can be a daunting thought, but it doesn’t have to be. New technologies are making web design easier nearly every day. Let us help you take on your next web design.

WordPress is a Great Choice To Design & Build SEO-Friendly Websites!

WordPress is a web design platform that has gained popularity over the past few years. Automattic, a website company in California, recently conducted a survey that announced that WordPress now powers over 25% of the entire Internet. This means roughly one in five websites run WordPress.

So, is WordPress is a good choice for SEO? SEO, search engine optimization, allows search engines to find content on your Canton, MI small business website easily. When a potential customer is doing a search on the Internet, SEO helps search engines give the best results to the searcher. Given its widespread popularity among major brands like TechCrunch, The New Yorker, eBay, ESPN, and Harvard Business Review, it’s safe to assume that WordPress is search engine-friendly. If it wasn’t search engine-friendly, these brands would probably choose a different platform on which to build their web designs. Smart Link Solutions now builds websites almost exclusively in WordPress.

Publish New Content Easily

One of the reasons why WordPress is a good choice for SEO is because it encourages users to publish new content on a regular basis. The platform was initially designed for blogging, featuring a convenient visual editor as well as code editor. WordPress even has a built-in scheduling tool that allows users to schedule new posts and pages for a later publishing date. By spreading content out across a longer time period, search engines will remain active in crawling your site, which should prove helpful in encouraging higher search rankings for your Canton, MI business.

By default, WordPress automatically notifies search engines each time a new post or page is published. Known as “pinging,” this feature is helpful for getting new content indexed quickly. Users can even specify custom pinging services from within the WordPress dashboard (the default is Pingomatic). Pinging is a way to tell search engines, “Hey, I’ve published new content, and here’s where it’s located.”

Responsive Web Design

WordPress also supports pre-made templates known as themes, many of which are designed to function on both desktop and mobile devices in a responsive web design. These responsive themes are particularly beneficial, as they ensure visitors can access and view your website regardless of the device being used. The viewports automatically adjust based on the user’s device, offering a fully functional experience on PCs, Macs, mobile devices, and more.

Beneficial Plugins

We can’t talk about the SEO benefits of WordPress without mentioning its use of plugins. Although you can build WordPress sites without plugins, using them will almost certainly prove beneficial. The Yoast SEO plugin, for instance, adds a variety of features to a website, including custom Meta descriptions, page titles, sitemaps, breadcrumb navigation, and more. Implementing these features into your website will help search engines identify its content and rank your site accordingly.

Categorical Hierarchy

WordPress also allows you to creating a structured hierarchy for categories by setting up top-level categories and listing sub-level categories and their respective pages below. Not only is this helpful for human visitors, but it’s also beneficial for search engines. Proper site hierarchy allows search engines to navigate through your site’s content with greater ease, further attributing to the SEO power of WordPress.

SEO-Friendly

The bottom line is that WordPress is an one of the most SEO-friendly platforms for building websites and blogs. It’s backed by an active group of developers, features clean code, supports third-party plugins, has a massive collection of mobile-friendly responsive themes, and more. Perfect for your new Canton, MI business web design!