Web Design PlymouthImplementing Effective Web Design for Your Plymouth Business
Make no mistake, launching a website can be a daunting task. There are numerous factors to take into consideration. A clean, concise web design for your Plymouth Business can be just the thing to take your organization to the next level.
Define Your Goals
What does your business do? Are you currently where you want to be in regards to financial footing and growth? How is this new web design going to be of help for your Plymouth business? There are a LOT of questions. Take your time during this phase.
Get Some Feedback
If you are the one personally designing the site, don’t be afraid of a little criticism. If you have a digital marketing firm or freelancer working for you, don’t be afraid to look for feedback from friends and co-workers during the development and layout process.
The Technical Stuff
How are people primarily accessing the internet these days? Their phones of course. This is why it is absolutely essential that your web design be responsive. Responsiveness basically means that your site looks and functions perfectly across all devices – desktop to mobile.
Set up Google Analytics. This can prove to be an invaluable tool when it comes to forming marketing strategies as it contains a wealth of information regarding the traffic to your site.
Do your best to use proven SEO techniques. This is something that can be hired out but truthfully there are no magic bullets that will propel your website to the top of the list. There are lots of ways to get noticed organically. Research what Google looks for in a good page and try to implement those strategies.
Test everything three times. Then check again. Check functionality. Look for mis-aligned elements. Click on everything. Ensure things are working properly.
Remember to have a backup solution for your new Plymouth web design. There’s no worse feeling than losing EVERYTHING you’ve worked so hard to create. Although many hosts can provide you with some sort of backup, it’s better to have you or your developer handle this.
Launch Your Brand New Web Design
By now hopefully you’ve dotted all your i’s and crossed all your t’s. Preparation is key. Now it’s time to launch your site. But how will you drive traffic to your new website design?
Develop A Marketing Strategy and Begin Promoting
Test your SEO. Whether you did it or you hired it out, do some searching on Google. Are you positioned where you’d like to be? Perhaps you’ll require a little tweaking when it comes to your content and keywords.
Social media marketing is a must in this point in time. Get social! The more you post the more you’ll get noticed. There is software that can manage all your social media channels for your Plymouth, MI business. Try looking HootSuite for example.
Focus on quality content. Fresh is good. Blogs are great. Google loves original content. The more you put out there, the more you’ll get noticed. Now get out there and begin pushing your unique brand!
Smart Link Solutions, a certified Google Partner, can help design and build a responsive web design that will entice consumers to click through the pages. Online presence helps your business reach a variety of customers and provides information for consumers to make decisions, purchases, or investigate further. Call Smart Link Solutions at (248) 684-0500 to set up a consultation today.
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