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How Custom Icons Can Create a Superior User Experience

How Custom Icons Can Create a Superior User Experience

by Christina Hogan | Aug 14, 2025 | Web Design, Brand Identity, Digital Marketing Blog

When building a business website, most owners focus on content, SEO, and functionality – which are all obviously important. But there’s one element that’s often overlooked, and yet it can dramatically impact your site’s performance: Custom icons....
Building Your Brand’s Visual Identity

Building Your Brand’s Visual Identity

by Christina Hogan | Jun 26, 2025 | Brand Identity, Digital Marketing Blog, Graphic Design

Your brand’s visual identity isn’t just about looking good – it’s about making a lasting impression so you can stand out in a busy marketplace. It’s how your story comes to life and resonates with your audience. But how do you create a powerful visual identity that...
7 Essential Ways to Make Your Website Mobile-Friendly

7 Essential Ways to Make Your Website Mobile-Friendly

by Christina Hogan | May 29, 2025 | Web Design, Digital Marketing Blog, Search Engine Optimization

Imagine this: A potential customer finds your website, clicks the link, and lands on… a jumbled, hard-to-navigate page that wasn’t designed for their smartphone. Disappointed, they just close the tab and move on to your competitor’s site. Ouch. With mobile devices now...
Typography Hacks to Create Stunning Web Design

Typography Hacks to Create Stunning Web Design

by Christina Hogan | Apr 10, 2025 | Web Design, Digital Marketing Blog, Graphic Design

When we talk about creating a user-friendly website, things like sleek visuals or perfect navigation usually come to mind. But have you considered your business site’s typography lately? Too often overlooked, typography plays a crucial role in shaping how visitors...
5 Tips for Superior Graphic Design for Local Businesses

5 Tips for Superior Graphic Design for Local Businesses

by Christina Hogan | Mar 27, 2025 | Graphic Design, Brand Identity, Digital Marketing Blog

You’ve probably noticed it – you’re scrolling through social media, and something catches your eye. Sometimes it’s a logo, a bold advertisement, or the perfect blend of fonts and colors. But it’s got that special something that grabs your attention right away:...
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