With Halloween upon us, it’s the perfect time to explore some hauntingly common search engine optimization (SEO) mistakes that could be lurking in the shadows of your online strategy. For business owners and entrepreneurs, making sure your website is SEO-friendly is...
Fall brings a change in the weather… a change to the leaves… and a change to your SEO? As we’ve discussed before, SEO (or Search Engine Optimization) is an important part of digital marketing. But it can also be challenging, since it’s always changing. A...
Your website is up and running. It’s out there in the digital world, drumming up business. Or is it? It could be. I mean, hopefully it is. But how do you know? This is where a website analysis of your SEO (search engine optimization) performance comes into play. By...
Starbucks. Airbnb. IKEA. They didn’t become major brands thanks to luck. Though there are many different roads to success, there’s one thing these (and other wildly successful) companies have in common – strong brand identity. If you’re aiming to stand out from the...
These days, everything is digital. Especially the marketplace. Expanding your brick-and-mortar storefront into the online world by creating an online presence has now become an essential part of growing your business, even at the local level. Taking an active role in...
There’s a special path that every customer takes. First, there’s curiosity. An awareness of something they desire. Their interest is sparked by fascinating landmarks drawing them deeper into the journey. As they continue, the road becomes clearer, and the destination...