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Local SEO vs. National SEO: Which Strategy Is Right for Your Business?

Local SEO vs. National SEO: Which Strategy Is Right for Your Business?

by Roy Pattillo | Apr 16, 2025 | Search Engine Optimization, Digital Marketing Blog, Local Search Optimization

Are you trying to grow your business online, but you’re not sure whether you should focus on local SEO or national SEO? Understanding the differences (and the similarities) between the two can help you create a tailored strategy to reach your target audience more...
Tips to Optimize Your Content for Voice Search

Tips to Optimize Your Content for Voice Search

by Roy Pattillo | Apr 3, 2025 | Search Engine Optimization, Digital Marketing Blog

Imagine someone searching online for the best place to get coffee nearby.  But, instead of typing their question, they use voice search to find the answer. Is your business ready to handle this new way people find information? Voice search is quickly becoming a...
How AI Overviews Impact Your Business – And How to Adapt

How AI Overviews Impact Your Business – And How to Adapt

by Tom Pelon | Mar 20, 2025 | Digital Marketing Blog, Local Search Optimization, News, Search Engine Optimization

AI is shaking up the online business landscape yet again – this time with something called AI Overviews. If you’re a business owner or entrepreneur, you’ve probably heard about this Google tool. But what exactly does it do? More importantly, how does it...
Is Your Business Ready for Search Everywhere Optimization?

Is Your Business Ready for Search Everywhere Optimization?

by Roy Pattillo | Jan 23, 2025 | Search Engine Optimization, Digital Advertising, Digital Marketing Blog

It’s not too shocking to say the digital marketing landscape changes every year – heck, we recently presented an overview into some of those changes – but 2025 is bringing one of the most significant shifts we’ve seen in a while. We often discuss the importance of...
5 Reasons Why We Install Google Analytics on Every Website We Build

5 Reasons Why We Install Google Analytics on Every Website We Build

by Roy Pattillo | Jan 9, 2025 | Web Design, Digital Marketing Blog, Search Engine Optimization

When you’re running a business website, the sheer amount data you collect can feel overwhelming. How do you make sense of it all, in order to be sure your website is working as hard as you are to provide value for your customers? Enter Google Analytics – a free,...
5 Cutting-Edge Digital Marketing Trends to Watch in 2025

5 Cutting-Edge Digital Marketing Trends to Watch in 2025

by Tom Pelon | Jan 2, 2025 | Content Marketing, Digital Advertising, Digital Marketing Blog, E-Commerce, Search Engine Optimization

Every new year brings change, especially in digital marketing. New, cutting-edge ways to connect with customers are emerging as 2025 promises all kinds of innovations. With that in mind, we’re spotlighting 5 trends with the potential to redefine modern marketing in...
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