When you’re running a business website, the sheer amount data you collect can feel overwhelming. How do you make sense of it all, in order to be sure your website is working as hard as you are to provide value for your customers? Enter Google Analytics – a free,...
The holiday season is here! It’s a time when customers’ spending spikes and businesses hustle to capture as much attention as possible. Last year, more than a quarter of shoppers planned to do their holiday shopping at local and/or small businesses, in order to...
For many customers, your website is the first impression they’ll have of your business. And first impressions matter. People form an opinion about a website in a lightning fast .05 seconds. Which is why keeping an up-to-date and well-designed site is so critical when...
For many people, color often fades into the background. Some hues might stand out here and there, but most can be ignored. Or so they think. But the color palette you use is more than just a stylistic choice – it’s a powerful tool that can influence how your...
If you’ve got your business website up and running, and drawing in customers, congratulations! You’re ahead of the game. But things change. They evolve – nowhere more so than the internet. Which means that, after a few years, your website will probably need freshening...
Your business website is often the first interaction customers have with your brand. And good web design can help your brand make an excellent first impression. But, on the flipside, bad design can drive many of your visitors away before they even get to know what...
