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Keep Visitors On Your Site Longer With Exit Intent Pages

Keep Visitors On Your Site Longer With Exit Intent Pages

by Tom Pelon | Jan 23, 2023 | Content Marketing, Digital Advertising, Digital Marketing Blog, Web Design

Are you tired of your website visitors leaving without doing something you intend them to do, like subscribing to your blog or signing up for a white paper.  It might be time to implement exit intent pages. By utilizing exit intent pages, businesses can increase...
Make Your Customers Hungry for Your Content with Google E-A-T

Make Your Customers Hungry for Your Content with Google E-A-T

by Tom Pelon | Jan 5, 2023 | Content Marketing, Digital Marketing Blog, Search Engine Optimization

Once upon a time, about a decade ago, Google noticed that the top pages in their search engine results pages, or SERPs, weren’t very helpful. These pages consisted of unreadable copy that didn’t tell readers what they needed to know. The reason they dominated Google’s...
Ring in the New Year with These 2023 Marketing Trends

Ring in the New Year with These 2023 Marketing Trends

by Tom Pelon | Dec 22, 2022 | Content Marketing, Digital Advertising, Digital Marketing Blog

Out with the old, in with the new. As we say goodbye to 2022, we’re already looking to 2023 to see what’s ahead. With inflation, a possible recession, and more, people are already changing their spending habits. The digital marketing world is no exception. Hot off the...
Spending your fourth-quarter budget? Here are a few ideas:

Spending your fourth-quarter budget? Here are a few ideas:

by Tom Pelon | Nov 17, 2022 | Brand Identity, Content Marketing, Digital Advertising, Digital Marketing Blog, News

Did your accountant call and say you need to spend more of your budget by the end of the fiscal year? Or do you have a “use it or lose it” budget that you need to spend before we ring in 2023?  If this describes you, this week’s blog talks about how to decide what to...
You need a point of contact!!!!

You need a point of contact!!!!

by Tom Pelon | Oct 13, 2022 | Content Marketing, Digital Advertising, Digital Marketing Blog

As a small business, you don’t have an unlimited number of people you can hire. You and your team most likely wear multiple hats. Therefore, if you’re outsourcing some responsibilities, like marketing, it could feel like a weight’s being lifted off your shoulders – if...
How (and Why) to Cite Sources in a Blog Post

How (and Why) to Cite Sources in a Blog Post

by Tom Pelon | Aug 25, 2022 | Content Marketing, Digital Marketing Blog

You write blogs to broadcast information your audience needs to hear that pertains to your business. You’re the ultimate authority on your business … until you’re not. Sometimes, to educate your audience on a crucial topic, you need to do some research. Like writing a...
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