Back-to-school is here, and so are Halloween decorations. In some corners of commerce, you can already hear holiday songs on the speakers and see the candy-cane ribbons on the storefront. Before you know it, the holiday season will have crept up on you. As a business...
Google is changing its algorithm once again. You may have noticed that when you search for a company on Google, you see companies with four to five-star reviews at the top or on the first page. If a page has fewer reviews, bad reviews, or no reviews, it’s placed lower...
Producing great content is all about engaging with your audience. It goes without saying that without your audience, you wouldn’t be in business. Therefore, you need to keep your audience hooked on your content and well informed about who you are and what you do....
The war on unhelpful content rages on at Google. The search engine giant keeps updating its algorithms to help their users find the best, most helpful information they’re looking for. Their latest update’s stated goal is to discourage SEO content, or “search-engine...
You write blogs to broadcast information your audience needs to hear that pertains to your business. You’re the ultimate authority on your business … until you’re not. Sometimes, to educate your audience on a crucial topic, you need to do some research. Like writing a...
Website accessibility is more than just a buzzword. It’s a communication of values, a smart business move, and in the U.S. it’s the law. The Americans with Disabilities Act (ADA) guarantees the right to equal access for people with disabilities, including the use of...
