by Roy Pattillo | Aug 21, 2025 | Search Engine Optimization, Digital Marketing Blog, Local Search Optimization
For many years, if you typed a question into a search engine, you’d get a list of links. Then, you’d click a link to find the answer. But things have changed. Now, search engines, like Google, are providing the answers themselves. There’s no need to visit actual...
by Jane Foster | Jul 24, 2025 | Local Search Optimization, Digital Advertising, Digital Marketing Blog
When people search for a product or service within their area, they often turn to Google first. And what stands out most in local search results? A well-made Google Business Profile. Whether you’re running a small coffee shop or a chain of supply stores,...
by Roy Pattillo | Apr 16, 2025 | Search Engine Optimization, Digital Marketing Blog, Local Search Optimization
Are you trying to grow your business online, but you’re not sure whether you should focus on local SEO or national SEO? Understanding the differences (and the similarities) between the two can help you create a tailored strategy to reach your target audience more...
by Tom Pelon | Mar 20, 2025 | Digital Marketing Blog, Local Search Optimization, News, Search Engine Optimization
AI is shaking up the online business landscape yet again – this time with something called AI Overviews. If you’re a business owner or entrepreneur, you’ve probably heard about this Google tool. But what exactly does it do? More importantly, how does it...
by Jane Foster | Dec 19, 2024 | Local Search Optimization, Digital Marketing Blog
Every town and city in the country, no matter how big or small, has its popular hot spots. And that’s what you want your business to be – one of the hot spots. Easy to find. Local Search Optimization (or LSO) is the key to getting found. Effective LSO helps your...
by Jane Foster | Aug 15, 2024 | Digital Marketing Blog, Local Search Optimization, Reputation Management
Online reviews are a big deal. In fact, over 90% of people say reviews have an impact on their buying decisions. That’s why Google gives you the tools you need to manage your reviews more effectively – but misusing these tools can lead to penalties that impact your...
