Are you trying to grow your business online, but you’re not sure whether you should focus on local SEO or national SEO? Understanding the differences (and the similarities) between the two can help you create a tailored strategy to reach your target audience more...
AI is shaking up the online business landscape yet again – this time with something called AI Overviews. If you’re a business owner or entrepreneur, you’ve probably heard about this Google tool. But what exactly does it do? More importantly, how does it...
Every town and city in the country, no matter how big or small, has its popular hot spots. And that’s what you want your business to be – one of the hot spots. Easy to find. Local Search Optimization (or LSO) is the key to getting found. Effective LSO helps your...
Online reviews are a big deal. In fact, over 90% of people say reviews have an impact on their buying decisions. That’s why Google gives you the tools you need to manage your reviews more effectively – but misusing these tools can lead to penalties that impact your...
Your website is up and running. It’s out there in the digital world, drumming up business. Or is it? It could be. I mean, hopefully it is. But how do you know? This is where a website analysis of your SEO (search engine optimization) performance comes into play. By...
These days, everything is digital. Especially the marketplace. Expanding your brick-and-mortar storefront into the online world by creating an online presence has now become an essential part of growing your business, even at the local level. Taking an active role in...
