by Roy Pattillo | Nov 10, 2022 | Digital Marketing Blog, News, Pay Per Click
2023 is fast approaching. That means new digital marketing trends are already coming down the pipe for 2023. Pay per click (PPC), for instance, is here to stay but the way it’s working is constantly changing. With changes to cookies in the works, plus changes in how...
by Roy Pattillo | Aug 4, 2022 | Digital Marketing Blog, Pay Per Click
Pay per click can take a lot of finessing to get right. What words are you going to spend your hard-earned money or ad budget on? There’s a lot that goes into running a successful paid search campaign, and it’s becoming an increasing critical investment for...
by Roy Pattillo | Feb 24, 2022 | Digital Marketing Blog, Pay Per Click
Paying to play in the digital marketing sphere is a must in 2022. Pay per click is here to stay, but it’s undergoing some changes. Gone are the days of just maximizing 1s and 0s to accomplish your goals. Now, more than ever, you need to incorporate the human element...
by Roy Pattillo | Jan 6, 2022 | Digital Marketing Blog, Pay Per Click, Search Engine Optimization
You may have noticed some fancy buttons on our pages for a while now that say we’re a Google Partner. If you ever wondered how we got this designation, let us break it down for you. As Google says on their support page, “Google Partners is a marketing program for...
by Roy Pattillo | Oct 7, 2021 | Digital Marketing Blog, Pay Per Click
What is pay-per-click (PPC) marketing, and how does it work? Pay-per-click (PPC) marketing is a form of internet advertising that allows you to obtain clicks to your site rather than “earning” them organically. Those sponsored ads you see at the top of...
by Roy Pattillo | Jun 17, 2021 | Digital Marketing Blog, Pay Per Click
Digital marketing can be complex and even puzzling. For starters, it consists of numerous components such as websites, social media, email, advertising, and more. Each of these elements has its own set of advantages for you as a business owner, and it might be...
