by Roy Pattillo | Aug 7, 2025 | Pay Per Click, Digital Marketing Blog
Think about the last time you searched for a local business online. Where did your eyes immediately go? Most likely, it was the sponsored ads at the top of your search results. That’s the power of paid search advertising, or pay-per-click (PPC), in action. Investing...
by Roy Pattillo | Feb 27, 2025 | Pay Per Click, Digital Marketing Blog
2025 is bringing some interesting changes for pay-per-click (PPC) advertising. With technological advancements and shifting customer behavior leading the charge, PPC strategies are expected to continue evolving at a rapid pace. For small business owners and...
by Eric La Fuente | May 4, 2023 | Digital Advertising, Digital Marketing Blog, Local Search Optimization, Pay Per Click, Search Engine Optimization
As a business leader, do you find your to-do list growing longer every day? Are you scrambling to keep up with all your essential responsibilities, while also putting out constant fires? Running a business can feel overwhelming sometimes. But it doesn’t have to. The...
by Roy Pattillo | Apr 7, 2023 | Brand Identity, Content Marketing, Digital Advertising, Digital Marketing Blog, Graphic Design, Local Search Optimization, News, Pay Per Click, Reputation Management, Search Engine Optimization, Social Media, Telecommunications, Web Design
Setting up a business is only half the battle, reaching and engaging your target audience can make all the difference. Fortunately, modern digital strategies mean ambitious companies now have unprecedented access to millions of potential customers worldwide –...
by Roy Pattillo | Nov 10, 2022 | Digital Marketing Blog, News, Pay Per Click
2023 is fast approaching. That means new digital marketing trends are already coming down the pipe for 2023. Pay per click (PPC), for instance, is here to stay but the way it’s working is constantly changing. With changes to cookies in the works, plus changes in how...
by Roy Pattillo | Aug 4, 2022 | Digital Marketing Blog, Pay Per Click
Pay per click can take a lot of finessing to get right. What words are you going to spend your hard-earned money or ad budget on? There’s a lot that goes into running a successful paid search campaign, and it’s becoming an increasing critical investment for...
