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Logo Refresh vs. Logo Redesign: When to do it, not if.

Logo Refresh vs. Logo Redesign: When to do it, not if.

by Arivia Williams | Jan 27, 2023 | Brand Identity, Digital Marketing Blog, Graphic Design

Your logo is an essential piece to establishing your brand, and along with your colors and messaging, is the main element that gives you any kind of brand recognition. A logo shapes your brand’s personality; it helps to build brand identity; it’s usually the first...
Spending your fourth-quarter budget? Here are a few ideas:

Spending your fourth-quarter budget? Here are a few ideas:

by Tom Pelon | Nov 17, 2022 | Brand Identity, Content Marketing, Digital Advertising, Digital Marketing Blog, News

Did your accountant call and say you need to spend more of your budget by the end of the fiscal year? Or do you have a “use it or lose it” budget that you need to spend before we ring in 2023?  If this describes you, this week’s blog talks about how to decide what to...
Seasons changing? Transform your marketing with design

Seasons changing? Transform your marketing with design

by Arivia Williams | Jul 28, 2022 | Brand Identity, Digital Marketing Blog, Graphic Design

Although we’re still in July, you know that as a small business, you need to be one step ahead of the seasons when it comes to branding and marketing. Therefore, for small businesses who decorate seasonally, or change up their design elements with seasons and...
Brand Redesign: Should You Do It?

Brand Redesign: Should You Do It?

by Arivia Williams | May 19, 2022 | Brand Identity, Digital Marketing Blog, Graphic Design

When it comes to your graphic design, including your logo, web visuals, and more, is it time for a refresh? Whether your brand isn’t communicating what you want or it’s time to try something new, sometimes, it’s time to make a change or two. Note how we didn’t say...
Communicate YOUR business with graphic design

Communicate YOUR business with graphic design

by Roy Pattillo | Mar 10, 2022 | Brand Identity, Digital Marketing Blog, Web Design

When you’re telling the world who you are, you already know that communication is key. But here’s what you might not realize: your visuals communicate your brand and influence your customers’ experience. Your brand experience includes your logo, brochures, business...
Don’t Let a Bad Review Ruin Your Holiday

Don’t Let a Bad Review Ruin Your Holiday

by Jane Foster | Dec 16, 2021 | Brand Identity, Digital Marketing Blog, News, Reputation Management

As the holidays ramp up, many businesses will feel the hustle and bustle even more. And as more customers walk through your door or peruse your website, this old chestnut will ring even truer, and will definitely apply to your reputation management: “You can please...
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