Every time I open a new project, I feel like I’m setting sail on a vast, uncharted sea – with nothing but my skills and creativity to guide me.
And just like a true explorer, I’m always on the lookout for exciting new trends that can help me chart a course to the big treasure…
…Or in this case: Innovative, user-friendly websites.
So, buckle your swash! Because we’re about to set sail on a journey into some of the most exciting new trends in web development.
What is Web Development?
Put simply: Web development is the process of creating and maintaining websites.
This includes everything from designing the visual style to building the code that brings the whole site to life.
It’s a powerful tool that businesses can use to reach new heights of success.
After all, your website is often the first point of contact between your business and your customers. So, creating a website that looks good (and runs smoothly) is a pretty important way to connect with people, and attract them to your business.
Web developers are constantly innovating new ways to make that connection – and right now, there are some pretty big trends that are taking the online world by storm.
Let’s see what’s hot.
Trend 1: Mobile-First Development
Long gone are the days when the desktop computer was the only way to browse the internet. Nowadays, most people access the internet on their phones and tablets.
This seismic shift in browsing habits has had a big effect on web development. Like they say, you’ve got to go where the people are.
And if most folks are using mobile devices, then developers need to focus on crafting websites that are designed specifically for those devices.
Makes sense. Rather than offer a lousy kind of half-experience when compared to the desktop version, the mobile-first approach guarantees that websites will work perfectly on phones and tablets.
Trend 2: Dark Mode
Dark mode has been around for a while, but it’s really taken the tech world by storm recently.
This is probably because of a few key reasons.
Dark mode works particularly well in low-light conditions, where the usual white background and bright screen can be a bit blinding. And it offers some welcome relief for those suffering from eye strain.
Another great perk is that dark mode dims the brightness, which drains less of the battery.
Dark mode’s popularity as a feature is fueling its popularity in web development.
If you want to draw more people to your website, you’re going to want to provide them with the features they love, and expect to find, like dark mode.
Trend 3: Personalized Content
Imagine a website that suggests products or articles based on your browsing history, or adjusts its look and feel to suit your personal preferences.
Welcome to the future of personalized websites.
By analyzing user behavior, browsing history, and preferences, many websites can now tailor their content and experiences to each individual – similar to how Netflix can make movie recommendations based on your viewing habits.
This popular feature creates a kind of “bespoke internet” feeling that many people prefer. Expect to see a lot more of this, going forward.
Trend 4: Motion UI
In today’s fast-paced, visually-driven world, a boring, stagnant homepage is no longer enough. Folks like to be engaged. They like a little of the old razzle-dazzle.
Which is why web developers are turning to animations.
A well-designed and eye-catching motion UI (user interface) offers a fun way to interact with a website.
Animations that react to your inputs (say, clicking on an icon or even just moving the cursor across the screen) add some whimsy and fun, while staying on-brand.
Grab visitors’ attention with some interactive animations, and they’ll likely explore your website more thoroughly.
Trend 5: The Multi-Experience
Earlier, I mentioned that most people browse the internet on their mobile devices. And that’s true. But it’s not like people only browse the internet on a single device.
In reality, folks browse on all kinds of devices.
Which is why it’s become very important for your business’s online presence to feel connected and whole, no matter how people find you.
And that’s referred to as the multi-experience.
Multi-experience makes it possible to offer a cohesive experience with one application across a range of digital touchpoints. The result is a seamlessly consistent user experience that’s more engaging and enjoyable.
Stay Ahead of the Curve
The online world is always changing and evolving.
Staying ahead of the curve can be a challenge, but with the right tools and strategies, it’s possible to keep up with the latest trends. And stay competitive.
Smart Link Solutions offers a range of services that can help your business improve its online rankings and attract more customers.
Visit Smart Link Solutions to learn more about how we can help your business succeed in the digital age.