For as long as there’s been local business, there’s been a need to get the word out.
Back in Ancient Rome, graffiti was a common way to advertise. Nearly any wall (and even some large rocks) could become a billboard – ads were painted all over them.
- Houses for rent
- Political campaigns
- Upcoming gladiator fights
- And the best darn flat bread in all the city
This was the business technology of the time.
But times have changed. And with these changes come all kinds of new technologies and innovations designed to help local businesses get the word out.
As many local businesses face tough competition from larger companies, technology can help level the playing field a bit. One technology that’s shown tremendous potential for small business growth is social media.
With the power to connect you directly with your customers, social media platforms like Facebook and Instagram have revolutionized the reach of local businesses.
By creating engaging posts, sharing your stories, and offering exclusive discounts, you can build a loyal following of customers eager to support you.
Not only that, but social media can provide you with valuable insights and data about your audience, helping you make informed decisions about future marketing strategies.
A Business Website
While social media pages certainly help local businesses reach more customers, having a dedicated website increases your brand’s reach and credibility even more significantly.
And yet, as important as it is to have a website, 27% of businesses don’t have one. Are you one of those businesses?
Not only does it provide customers with essential information about your products and services (like pricing and opening hours), but it also gives your business an online presence 24/7.
And, by optimizing your website for search engines, you can ensure that potential customers are able to find you more easily.
Message on Hold
With the rise of digital marketing, it’s easy to overlook some of the simpler options that can make all the difference when it comes to communication.
Message on Hold (MOH) is a prime example.
MOH enables your business to play special messages to customers while they wait to speak to a representative on the phone.
By sharing information about your company’s mission, products, and services, you can keep your customers informed. Not only that, but you can keep customers engaged, even entertained – which lowers the odds of them dropping the call out of boredom or frustration.
Cutting Edge Solutions for Local Businesses
In today’s fast-paced market, businesses need to do more than just keep up. They need to stay ahead of the curve.
Thankfully, cutting-edge tech solutions are more accessible than ever, offering businesses of all sizes the opportunity to streamline their operations, engage with their customers, and stand out from the competition.
That’s where Smart Link Solutions comes in.
Our team will work with you to create powerful strategies that engage your customers, and increase your brand’s visibility.
Want to know more about all the latest digital marketing services available from Smart Link Solutions? Click here!