As 2020 comes to a close, many of us are now making plans for the New Year. From new product launches to changes in business structure, companies across the globe are looking at fresh ways to keep their business profitable and relevant in 2021.
Your marketing plans may also see a few changes in the New Year, but before you do that, make sure you read up on these digital marketing trends to look out for in 2021.
User Experience
User Experience (UX) will continue to be a key player in your SEO strategy. Your goal should always be to provide a positive experience for visitors to your website.
This means, not only should your website be ADA-compliant and mobile-friendly, it should also consider solutions to the problems your audience may be experiencing. You need to know your audience well enough to design a website that best serves them. Taking the time to develop audience personas will help you as you work to improve the user experience.
Additionally, you should make sure your website is well-organized, includes a sitemap, and a URL structure that demonstrates the hierarchy of your web pages.
Interactive Content
In 2021, you will definitely want to consider adding more interactive content to engage your audience. There are many ways that you can go about doing this. Here are a few examples:
- Quizzes
- Contests/Giveaways
- Polls
- Interactive eBooks
- Games
- Calculators
- Webinars
- Interactive Videos
- Surveys
- Countdowns
Using this method, you can build excitement around your brand and capture key information about your visitors. This information will also help you to better optimize your marketing strategy as you move forward.
Focusing on the Buyer Journey
If you haven’t been doing so already, you will definitely want to turn your attention to the Buyer’s Journey in the New Year.
Understanding the buyer’s journey is the key to a successful PPC campaign and more effective marketing overall. When it comes to paid advertising, the best way to boost conversions while driving down the costs, is to have an awareness of where the consumer is at in their journey. It is very important to know how ready they are to make a purchase at that time. Otherwise, you could just be wasting your ad dollars.
Staying on top of the ever-changing digital marketing trends can be very time-consuming and difficult. The best thing to do is to work with a professional digital marketing agency that can do the heavy-lifting for you.
Contact Smart Link Solutions today to learn more about our digital marketing services for companies of all sizes.