Running a local business and looking to make your mark? Where do you start? Brand identity. But what is it? And how do you create one that’ll resonate with your audience? We recently discussed the pitfalls of bad brand identity, and now feels like a great time to turn...
Fireworks. Barbecues. Family get-togethers. Happy Fourth of July!!! – it’s time to pull out all the stops to celebrate the United States of America’s 248th birthday! To help kick things off, here are 5 fun facts you may not know about Independence Day. The...
Starbucks. Airbnb. IKEA. They didn’t become major brands thanks to luck. Though there are many different roads to success, there’s one thing these (and other wildly successful) companies have in common – strong brand identity. If you’re aiming to stand out from the...
There’s a special path that every customer takes. First, there’s curiosity. An awareness of something they desire. Their interest is sparked by fascinating landmarks drawing them deeper into the journey. As they continue, the road becomes clearer, and the destination...
With inflation on the rise, everyone’s feeling the pinch. From customers to local businesses, it seems everyone’s facing some tough choices in order to meet the higher costs. It’s the kind of economic situation that leaves many business owners feeling like...