Optimizing local SEO can provide incredible benefits to your business. Did you know that up to 80% of customers make purchases within 20 miles of their residence? The fact is, customers, enjoy spending money on local businesses so local SEO can provide you with free, high-converting customers.
Google uses a separate search engine algorithm for search queries best addressed by a local business. Optimize your website for this local algorithm, and your business will see a gigantic boost in targeted traffic. This article covers the top 3 factors that determine your business’s ranking in local SEO:
1. Proximity
The first and most obvious determinant of local SEO ranking is your business’s location. The closer you are to the searching customer, the higher you tend to show up on rankings. The customer’s location is either inputted within his Google account or determined automatically.
2. Relevance
The next factor is the relevance of your business to the keywords inputted by the potential customer. The proximity of your business to the search query is determined by factors that include business title, meta description, keywords, and Google My Business category.
3. Quality
Through an advanced algorithm, Google determines the quality of your business. Factors that influence your business’s value include things such as age, external links to your website, and reviews.
Create a Marketing Plan for Local SEO
Optimizing your business for local SEO requires a marketing gameplan.
Create a gameplan by first listing the topics and keywords applicable to your business. From there, number the topics and keywords in order of relevance. For example, if you have a landscaping business applicable keywords include interior bathroom design, patio construction, and general home improvement.
After you’ve created a list of topics and keywords, target your businesses content around relevant material. If we use the landscaping business example again, good examples of quality articles include “How to Design Your Bathroom on a Budget” and “Why Our Landscapers Should Design Your Patio”.
Creating a basic marketing plan goes a long way towards optimizing your business for local SEO. Interested in learning more? Contact us.