When it comes to designing such a crucial aspect of your company’s brand identity, you want to put your best foot forward and produce something that people will remember. But exactly how do you go about doing that?

Your logo is the most critical design element when it comes to branding. It’s your company’s most visible asset; it appears on your website, business cards, and products. Your logo is so prominent that it has to communicate to your audience exactly who you are and what you do.

In a nutshell, your design is key, which is why it must be done correctly. How can you create a design that stands out from the crowd, conveys your business’s identity, increases brand awareness, and connects with your target customers?


First: Research, Research, Research

Research is the first stage in developing your logo, and it begins long before you start the actual design process.

Analyzing what other companies are doing in your industry will help you stay on top of what’s working and what isn’t. It will also assist you in identifying trends to avoid and strategies to differentiate yourself from your competition. The data you gathered throughout your research stage may later be used to guide your design approach.


Second: Inspiration

During your research, you’ll certainly find inspiration for your logo design. There’s no rule that says you have to look at existing trademarks for inspiration while designing your own. The reality is, you can find inspiration almost anywhere—and if you keep your eyes open, you’ll undoubtedly find it in surprising places.


Third: Understand Where You Differ

Before you start designing your logo, there’s one more thing you need to do. Get a clear understanding of your point of difference. This is what makes you unique, distant, and noticeable in your industry. It’s what distinguishes you from the competitors. This will help attract your target audience to choose you before a competitor.


Now that you have a better understanding of the three steps before creating or rebranding your company’s logo… Are you ready to get started? If you feel like you need a little more help or need assistance with your company’s logo, contact us on our website or give us a call at 248-684-0500.