effective call to action for social media

The calls to action that can increase your website traffic and get people interested in your business are the kinds that engage readers and customers. In today’s world, that often means short titles, snappy lines, and videos that are a minute or less. The perfect place for content like this is on social media sites. These sites are free, can reach thousands of customers, and can generate a Call To Action (CTA) that lead people to your website, your blog, your store, or wherever else you hope to lead them.

Before you can utilize social media to improve your CTAs, you first need to understand how to write effective CTAs and posts that generate them. You don’t have to be an expert on every social media platform to do this. There are many ways to improve traffic within just these platforms but that’s another topic all together. Here, we want to concentrate on writing effective CTAs that work for every social media platform. That being said, if you don’t have someone else handling your social media right now, it’s a good idea to try a website like Hootsuite or Cinchshare that will help you manage multiple platforms at the same time. This way you can take some time each day to write all the social media posts you plan to use and schedule when they’ll be published instead of going to your mobile device and four different apps every few hours to post a new CTA. Use these steps to find the bests posts for your marketing plan.

  1. What do you want to say? This seems like it would be an easy question to answer but that’s not always the case when it comes to social media. Your message has to be concise and to the point. This could mean parsing your mission statement or perhaps coming up with a special tagline for your company. Whichever the case, the answer to this question should be a line or two long, not a paragraph or a page. Use this in your bio for each profile. It’s a good idea if the biographical info or “about” section stays the same across platforms to avoid confusion. This goes the same for your username on each platform. If you can’t keep it exactly the same, try to keep it similar so that your company is always easy to find.
  2. What do you want your customers to do? Do you want them to sign up for your e-mail list? Purchase or try a product? Do you want them to watch a video about a new program your company is unrolling? Are you looking to gain new clients? Keep existing clients? Both? Decide on one action for each CTA. If you try to get people to agree to too many things at once, it can be overwhelming and they might shy away from the bundle of requests when they would have agreed to one.
  3. Test out post links and videos on multiple browsers. This is incredibly important. What you schedule to post on a computer may not show up the same way on a mobile device or a different browser. Your clients could be using any browser or device to follow links or watch videos that you put in your CTAs on social media. If you can’t do this yourself, ask a trusted employee or friend to do it for you and share your schedule of posts each day. Log any issues you have with certain browsers or devices and go back to see if you can resolve the issue or do things differently next time.

CTAs are an excellent way to gain new customers, get referrals from existing customers, and showcase new products and services. Social media can help you with all of that. Follow these simple steps and you’ll be on your way to writing effective CTAs and seeing ROI for your company! Contact us to help you develop your strategy.