Your company’s website is a critical marketing tool. It’s often the first contact that your customers will have with your business, so you need to ensure that it makes the best first impression possible. Regularly updating your content is important, but how do you know when it’s time to completely redesign your website? Here are four telltale signs.
A mobile-friendly website is becoming more important each year. In 2018, 52.2% of all website traffic came from mobile devices, and that number continues to grow. According to a report by HubSpot, 57% of mobile users “will not recommend a business if their mobile website is poorly designed or unresponsive.”
Your website’s visitors don’t just want quality information; they want information fast. Slow loading speeds lead to higher rates of page abandonment. Speed also affects your search rankings. As of July 2018, Google considers page speed when ranking mobile searches.
It Looks Dated
Web design trends are constantly changing. While there is no hard-and-fast rule about how often you should update your website, it’s probably starting to look a bit dated if it’s more than five years old. The layout or design style may signal to your users that your site hasn’t been updated for a long time. A modern-looking website lets your visitors know that you’re keeping up with the latest trends in your industry as well as in web design.
High Bounce Rate
Getting your visitors to stay on your site is almost as important as getting them to visit it. The longer visitors stay on your site, the better your chances of converting them into customers. A high bounce rate indicates that your users aren’t finding your site valuable. A website redesign can help you generate new leads and increase conversions.
Contact us for more assistance with your website and your digital marketing.