Artificial intelligence (AI) is changing how search engines work – and, by extension, how your business may rank in search results. Search engines aren’t just matching keywords anymore. They’re evolving to understand people’s intent and deliver highly personalized...
Are you trying to grow your business online, but you’re not sure whether you should focus on local SEO or national SEO? Understanding the differences (and the similarities) between the two can help you create a tailored strategy to reach your target audience more...
Imagine someone searching online for the best place to get coffee nearby. Â But, instead of typing their question, they use voice search to find the answer. Is your business ready to handle this new way people find information? Voice search is quickly becoming a...
2025 is bringing some interesting changes for pay-per-click (PPC) advertising. With technological advancements and shifting customer behavior leading the charge, PPC strategies are expected to continue evolving at a rapid pace. For small business owners and...
It’s not too shocking to say the digital marketing landscape changes every year – heck, we recently presented an overview into some of those changes – but 2025 is bringing one of the most significant shifts we’ve seen in a while. We often discuss the importance of...
