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Pay Per Click in 2023: Watch These Trends

Pay Per Click in 2023: Watch These Trends

by Roy Pattillo | Nov 10, 2022 | Digital Marketing Blog, News, Pay Per Click

2023 is fast approaching. That means new digital marketing trends are already coming down the pipe for 2023. Pay per click (PPC), for instance, is here to stay but the way it’s working is constantly changing. With changes to cookies in the works, plus changes in how...
Optimize Your PDF: Web Design, SEO, and More!

Optimize Your PDF: Web Design, SEO, and More!

by Roy Pattillo | Nov 3, 2022 | Digital Marketing Blog, Search Engine Optimization, Web Design

What do you mean your website’s PDFs are counted by Google?! We can hear you asking, and maybe groaning, that there’s another SEO or web design consideration you should make on your website. Lots of businesses include PDFs on their websites. From business catalogs to...
Changing the Game Again: Google’s Algorithm Update

Changing the Game Again: Google’s Algorithm Update

by Roy Pattillo | Sep 8, 2022 | Digital Marketing Blog, Search Engine Optimization

The war on unhelpful content rages on at Google. The search engine giant keeps updating its algorithms to help their users find the best, most helpful information they’re looking for. Their latest update’s stated goal is to discourage SEO content, or “search-engine...
How to Pick the Right Keywords for Your Campaign

How to Pick the Right Keywords for Your Campaign

by Roy Pattillo | Aug 4, 2022 | Digital Marketing Blog, Pay Per Click

Pay per click can take a lot of finessing to get right. What words are you going to spend your hard-earned money or ad budget on? There’s a lot that goes into running a successful paid search campaign, and it’s becoming an increasing critical investment for...
When is it a good time to expand your business?

When is it a good time to expand your business?

by Roy Pattillo | Jun 23, 2022 | Digital Marketing Blog, Search Engine Optimization

We don’t need to tell you that your business goes through booms and busts. Just like everything else in life, there are highs and lows. But when the highs keep coming and the lows are signaling something needs to change. It could mean that you should consider...
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