by Roy Pattillo | Nov 10, 2022 | Digital Marketing Blog, News, Pay Per Click
2023 is fast approaching. That means new digital marketing trends are already coming down the pipe for 2023. Pay per click (PPC), for instance, is here to stay but the way it’s working is constantly changing. With changes to cookies in the works, plus changes in how...
by Roy Pattillo | Nov 3, 2022 | Digital Marketing Blog, Search Engine Optimization, Web Design
What do you mean your website’s PDFs are counted by Google?! We can hear you asking, and maybe groaning, that there’s another SEO or web design consideration you should make on your website. Lots of businesses include PDFs on their websites. From business catalogs to...
by Roy Pattillo | Sep 8, 2022 | Digital Marketing Blog, Search Engine Optimization
The war on unhelpful content rages on at Google. The search engine giant keeps updating its algorithms to help their users find the best, most helpful information they’re looking for. Their latest update’s stated goal is to discourage SEO content, or “search-engine...
by Roy Pattillo | Aug 4, 2022 | Digital Marketing Blog, Pay Per Click
Pay per click can take a lot of finessing to get right. What words are you going to spend your hard-earned money or ad budget on? There’s a lot that goes into running a successful paid search campaign, and it’s becoming an increasing critical investment for...
by Roy Pattillo | Jun 23, 2022 | Digital Marketing Blog, Search Engine Optimization
We don’t need to tell you that your business goes through booms and busts. Just like everything else in life, there are highs and lows. But when the highs keep coming and the lows are signaling something needs to change. It could mean that you should consider...
