The war on unhelpful content rages on at Google. The search engine giant keeps updating its algorithms to help their users find the best, most helpful information they’re looking for. Their latest update’s stated goal is to discourage SEO content, or “search-engine...
Pay per click can take a lot of finessing to get right. What words are you going to spend your hard-earned money or ad budget on? There’s a lot that goes into running a successful paid search campaign, and it’s becoming an increasing critical investment for...
We don’t need to tell you that your business goes through booms and busts. Just like everything else in life, there are highs and lows. But when the highs keep coming and the lows are signaling something needs to change. It could mean that you should consider...
When you’re telling the world who you are, you already know that communication is key. But here’s what you might not realize: your visuals communicate your brand and influence your customers’ experience. Your brand experience includes your logo, brochures, business...
Paying to play in the digital marketing sphere is a must in 2022. Pay per click is here to stay, but it’s undergoing some changes. Gone are the days of just maximizing 1s and 0s to accomplish your goals. Now, more than ever, you need to incorporate the human element...
