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How AI is Shaping Search Results (and How to Optimize Your Site for AI)

How AI is Shaping Search Results (and How to Optimize Your Site for AI)

by Roy Pattillo | May 22, 2025 | Search Engine Optimization, Content Marketing, Digital Marketing Blog, Web Design

Artificial intelligence (AI) is changing how search engines work – and, by extension, how your business may rank in search results. Search engines aren’t just matching keywords anymore. They’re evolving to understand people’s intent and deliver highly personalized...
Local SEO vs. National SEO: Which Strategy Is Right for Your Business?

Local SEO vs. National SEO: Which Strategy Is Right for Your Business?

by Roy Pattillo | Apr 16, 2025 | Search Engine Optimization, Digital Marketing Blog, Local Search Optimization

Are you trying to grow your business online, but you’re not sure whether you should focus on local SEO or national SEO? Understanding the differences (and the similarities) between the two can help you create a tailored strategy to reach your target audience more...
Tips to Optimize Your Content for Voice Search

Tips to Optimize Your Content for Voice Search

by Roy Pattillo | Apr 3, 2025 | Search Engine Optimization, Digital Marketing Blog

Imagine someone searching online for the best place to get coffee nearby.  But, instead of typing their question, they use voice search to find the answer. Is your business ready to handle this new way people find information? Voice search is quickly becoming a...
The Pay-Per-Click Evolution: New Trends in 2025

The Pay-Per-Click Evolution: New Trends in 2025

by Roy Pattillo | Feb 27, 2025 | Pay Per Click, Digital Marketing Blog

2025 is bringing some interesting changes for pay-per-click (PPC) advertising. With technological advancements and shifting customer behavior leading the charge, PPC strategies are expected to continue evolving at a rapid pace. For small business owners and...
Is Your Business Ready for Search Everywhere Optimization?

Is Your Business Ready for Search Everywhere Optimization?

by Roy Pattillo | Jan 23, 2025 | Search Engine Optimization, Digital Advertising, Digital Marketing Blog

It’s not too shocking to say the digital marketing landscape changes every year – heck, we recently presented an overview into some of those changes – but 2025 is bringing one of the most significant shifts we’ve seen in a while. We often discuss the importance of...
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