It’s important to choose the correct keywords for your website. When selecting terms, go outside the box and analyze all possible search phrases customers might use to find your products in search engines.

Here are four tips to help you in choosing the best keywords for your business.

  1. Imagine Yourself as A Customer

When creating your initial list of keywords, consider your target audience and put yourself in their shoes. ‘What would I enter into Google if I wanted to find one of these products or services?’ You can also consult with others, like friends, family, or even current clients, to get their feedback on phrases they would use to find your products and services.

  1. Research Your Competition

Make a list of your top competitors and visit their websites to see what keywords they’re focusing on. To help determine the keywords they’re targeting, read the content and look at their page titles. Studying your competitors not only reveals what you may be overlooking, but it will also help you expand your range of possibilities.

  1. Look For The Long Tail Keyword

Long tail keywords are made up of at least three words or phrases. They have smaller search counts but tend to draw more relevant traffic, are less competitive, and easier to rank. Choose words that help you to describe your product or service more precisely.

  1. Include Your Keywords

Remember to use your keywords whenever possible! Include your words in blog articles, social media postings, page titles, paragraph headers and the content of your website. The more you employ your keywords in your writing, the more likely your target audience will find you.

Does this sound overwhelming or are you too busy to research and develop keywords for your business? Smart Link Solutions’ talented SEO experts will take the time to learn about your company and website goals. We’ll use our experience to create a unique identity that will not only helps you stand out from the crowd but will also be search engine optimized.  

Contact us today at 248-684-0500 to get started on keyword and SEO services.