pay per click best practicesDid you know that in 2017, more than 7 million advertisers invested a whopping 10.01 billion into Pay Per Click ads (PPC)? Also, more than three-quarters -79% of marketers affirm that PPC is beneficial for enterprises. These statistics show the importance of PPC in the marketing world. PPC has numerous benefits for businesses, including driving traffic, increasing brand awareness, and positive ROI. Research shows that paid advertising like PPC has an average ROI of 200%.

Although PPC has vast benefits, many enterprises struggle to use PPC. This article presents five best practices for PPC to ensure successful campaigns and increase conversions.

1. Use relevant keywords

When using PPC, you must use relevant keywords to ensure your ad shows up when people search for something your Ad offers. Therefore, your keywords should not only have high relevance and searches but should also relate to the website you are promoting.

2. Define your target audience

In marketing, you must know your audience to create marketing content that resonates with it. Similarly, PPC requires you to define your target audience so that you create ads that appeal to your audience. When you define your audience, you know the language, keywords, visuals, and CTA to use to appeal to it.

3. Utilize CTA’s

Apart from seeing your ad, you want people to take action after seeing it. Thus, make sure you include a call to action (CTA) in your PPC ad. You can use irresistible CTAs such as click here, learn more, install now, buy now, sign up today, plus get started.

4. Create strong landing pages

Your job does not end when you get someone to click on your ad. It’s critical that you also direct them to a landing page that is relevant to the Ad. The landing page should accomplish a specific goal. For instance, if your ad is selling a product, it should be linked to a landing page that explains the benefits of the product and has a CTA to buy on the page.

5. Monitor your PPC Ads

Don’t just use PPC advertising undiscerningly. Ensure you monitor PPC metrics to determine what is working and what is not. Use the data you get to refine your campaigns.

PPC advertising is a great way to drive more traffic to your site and increase ROI. Are you looking for PPC services that direct more traffic to your website, increase conversion rates, and help you attain your business goals? Contact Smart Link Solutions today to get started.