Google My Business (GMB) for your company is unquestionably one of the most valuable elements in your online marketing strategy. It’s the first thing customers see when they Google your company’s name, and it’s a vital ranking component that contributes to your website’s visibility.
Missing or incorrect information, as well as unclaimed listings, might lead to SEO disappointment for your company. Google wants to make everyone happy. Users should be able to locate exactly what they’re looking for, and virtual tours are just one more piece of Google My Business.
The following are reasons why you should add a virtual tour to your GMB profile, as well as the benefits of doing so and the problems you can experience if you don’t.
1. Improve your Google ranking and interactions.
A well-optimized listing contains more information than just the company name and contact information. The more professional content and interaction you have, the higher your ranking and engagement possibilities will be.
You can add content to your Google My Business (GMB) listing in a variety of methods, including:
- Your website: Have a link so that others may visit it with only one click.
- Posts: Similar to updates and offers on social media.
- Photos: Include interior, exterior, and identification.
- Reviews: You can comment on Google reviews, which adds another level of interaction and accountability.
- 360 photos or a Google Street View: Virtual Tour
2. Show what can be difficult to convey.
Your business location most likely has lovely features, beautiful art, and a welcoming environment. Without saying a word, you can express that in an instant with 360-degree photos!
Your customers will be able to see and feel the mood and look at your business with their own eyes thanks to Google virtual tour. This a technique that makes people think and believe they’ve been there before.
They can go around the facility and quickly determine which areas they want to visit. Professionally prepared tours are done in a high-quality style that you can zoom in and view everything you need to know about a company.
3. Up to date Street View will allow customers to find your business easily.
When you add any outdoor 360 photos, it can be replaced with the most recent thumbnail picture of the Google Street View tour.
When your tour is captured, it is common to begin outside with a point of your business. This usually becomes the new thumbnail of the listing on Google Maps if captured close enough to a Street View. When traveling to your location, this allows your customer to obtain an exact view of your company.
Google My Business Virtual Tour
Are you convinced yet? A virtual tour has a significant impact on your company’s website. You risk ranking below local companies or having competitors outrank you in the search results if you don’t have one.