You have a beautiful professionally designed website that showcases all your products and services. However, your target audience never even makes it to that point. Many businesses struggle with driving traffic to their website.  However, your website traffic can be a highly effective tool in boosting ROI and generating leads. Finding a professional to design a responsive website is only half the battle. Here are 6 steps you can take to boost traffic to your website.

Build an Email List

Boosting engagement amongst your current customer base is a great way to drive traffic to your website. You can send out a regular newsletter with tips and helpful information that links back to a specific webpage. You can also share special offers that link to a landing page on your website.

In addition to your current customers on your email list, you can attract prospects by offering freebies such as guides, eBooks, and webinars that require their email address to gain access. This is a great way to increase brand awareness and build trust with prospective buyers.

Leverage Social Media

Social media is an essential tool for increasing brand awareness. For this reason, it is very important that you focus on building a community on your social channels. If you don’t have the time or expertise to build your social accounts, you can outsource this task to a social media management service.

Create Engaging Content

Whether you are creating content for a blog or social media, your main goal should be to deliver value. You want to create content that is engaging and keeps people coming back for more. Content marketing is more important now than ever when it comes to grabbing the attention of your target audience. Maintaining a blog filled with useful information is an excellent way to increase traffic to your website. Write high-quality content for your blog and share it with your social networks and email list.

Build Targeted Landing Pages

You can use targeted landing pages to zoom in on your target market and attract a very specific buyer persona to your website. An effective landing page will boost conversions and have a positive impact on your bottom line.

Invest in Paid Search Advertising

Paid advertising is a quick way to drive traffic to your website. A reputable paid search agency can provide you with Pay Per Click services and work with you to create a campaign tailored to your business goals.

Improve Technical SEO

Last but certainly not least, focus on improving your technical SEO. If you are not trained in this area, you will definitely want to work with a specialist. Aspects of your website such as page speed, indexing, broken links, and meta tags all impact your organic traffic. If your website is not properly set up on the backend, this will negatively impact your search engine ranking.

Don’t miss out on the opportunity to attract more visitors to your website. Contact Smart Link Solutions today to learn more about our professional digital marketing services.