Navigating the social media world seems quite simple in theory. However, when it comes to marketing your business using social networks, there are a few general guidelines that every company should follow.
Some of these guidelines may seem quite obvious while others may have never even crossed your mind. Here are 6 things your company should avoid doing on social media.
Sharing Personal Opinions
Your company’s social account is probably not the best place to share your personal opinion on politics, religion, or any other sensitive subject.
Doing so could be extremely damaging to your brand, and should be avoided at all costs.
Mixing Your Personal Account with Your Business Account
When sharing updates on your company’s social media page, make sure that you are posting as the company and not from your personal page.
There may be some instances where it is appropriate to post on your company page from your personal profile. But always keep it professional and relevant to the brand.
No one needs to see what your family is having for dinner tonight or what movie you’re currently enjoying – unless it is relevant to your brand.
Failing to Engage with Your Audience
The whole point of social media is to interact with other users. Your brand should still feel human, so don’t be afraid to add a little personality when engaging your audience.
Make an effort to respond to comments, like and share other posts, and find creative ways to keep your audience engaged with your account.
Being Overly Promotional
Sure, you joined social media so that you can promote your products and services. However, every post should not be solely about promoting your brand.
Use your social posts as an opportunity to learn more about your audience and to show your company’s personality. This is a great way to attract new customers and retain the current customers.
Getting Confrontational or Angry
There is a pretty good chance that you will eventually come across at least one negative review or comment on your social account. But, whatever you do, do not show that you are angry.
Instead, demonstrate your concern and willingness to help your customers and prospects. Show that you are genuinely interested in solving their problem.
And even if you cannot help them any further, thank them for taking the time out to bring the matter to your attention. Thank them for being a customer. Thank them for giving you the insight you need to improve the customer experience moving forward.
Skipping Out on Editing
Always make sure you review the content you prepare for your social accounts prior to it going live. This is the easiest way to avoid careless mistakes.
And if a visitor does find a mistake after the content has gone live . . . acknowledge it. You can even insert a little humor into the situation. No big deal. We’re all human.
Social media presents a great marketing opportunity for businesses of all sizes. However, failing to use this tool appropriately can be critical to the success of your brand.
If you need assistance managing your company’s social accounts, contact Smart Link Solutions today to learn more about our social media management services.