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6 Ways Content Marketing Can Transform Your Business

6 Ways Content Marketing Can Transform Your Business

by Eric La Fuente | Jul 17, 2025 | Content Marketing, Digital Marketing Blog

Every business wants to stand out, build credibility, and connect meaningfully with its audience. But how do you cut through the noise in a way that’s both effective and sustainable? The answer lies in content marketing. From blog posts to landing pages and...
6 Best Practices to Elevate Your Business’s On-Hold Message

6 Best Practices to Elevate Your Business’s On-Hold Message

by Eric La Fuente | Jun 12, 2025 | Message On Hold, Digital Marketing Blog

What happens when your customers call, and they’re put on hold, is more important than you may think. For some people, it’s a make-or-break moment. Will they stay on the line? Will they hang up? A well-crafted on-hold message can swing the odds in your favor – done...
Why Your Business Needs a Point of Contact (And How to Choose One)

Why Your Business Needs a Point of Contact (And How to Choose One)

by Eric La Fuente | Apr 23, 2025 | Brand Identity, Digital Marketing Blog, E-Commerce

Imagine this scenario: You’re working with a new client, and things are moving fast. Emails are flying, questions are popping up from every direction – but before you know it, there’s confusion among your employees about deadlines and deliverables. Sound familiar? The...
Smart, Scalable, and Flexible: Why Your Business Needs a Phone System

Smart, Scalable, and Flexible: Why Your Business Needs a Phone System

by Eric La Fuente | Mar 13, 2025 | Telecommunications, Digital Marketing Blog

Your business may be thriving in both the real and the online world – but are your communications keeping up? For local businesses, having a modern, robust phone system is quickly becoming a must-have for success. You may be scaling your operations, managing a growing...
Navigating the Upcoming Tariffs as a Small Business Owner

Navigating the Upcoming Tariffs as a Small Business Owner

by Eric La Fuente | Feb 20, 2025 | News, Digital Marketing Blog

President Trump recently signed executive orders imposing a 25% tariff on imports from Canada and Mexico, as well as a 10% tariff on imports from China. For now, the Canadian and Mexican tariffs have been paused for 30 days and could be put on hold indefinitely if a...
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