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Outdated Business Listings Are Costing You Customers – Here’s How to Fix It

Outdated Business Listings Are Costing You Customers – Here’s How to Fix It

by Jane Foster | Dec 19, 2024 | Local Search Optimization, Digital Marketing Blog

Every town and city in the country, no matter how big or small, has its popular hot spots. And that’s what you want your business to be – one of the hot spots. Easy to find. Local Search Optimization (or LSO) is the key to getting found. Effective LSO helps your...
Scam Alert: How to Tell if That Call About Your Google Business Profile is Real

Scam Alert: How to Tell if That Call About Your Google Business Profile is Real

by Jane Foster | Nov 21, 2024 | Digital Marketing Blog, News

The digital age has brought unparalleled opportunities for businesses – but unfortunately, it’s also given rise to a whole new wave of scams. Previously, we’ve discussed SEO scams, but now there’s been an alarming increase in calls from scammers pretending to be...
5 Essential Strategies to Forge a Winning Company Culture

5 Essential Strategies to Forge a Winning Company Culture

by Jane Foster | Sep 19, 2024 | Brand Identity, Digital Marketing Blog

We’ve all been there: The thankless job that grinds you down and makes every day a challenge. Sometimes it’s the job itself. After all, coal mining ain’t for the faint of heart. But, in many cases, it’s the company’s culture that can squeeze the enthusiasm right out...
4 Things You Can Do According to Google Review Policies (And 4 You Can’t)

4 Things You Can Do According to Google Review Policies (And 4 You Can’t)

by Jane Foster | Aug 15, 2024 | Digital Marketing Blog, Local Search Optimization, Reputation Management

Online reviews are a big deal. In fact, over 90% of people say reviews have an impact on their buying decisions. That’s why Google gives you the tools you need to manage your reviews more effectively – but misusing these tools can lead to penalties that impact your...
Google Business Profile Update: Chat and Call History Features to Disappear

Google Business Profile Update: Chat and Call History Features to Disappear

by Jane Foster | Jun 13, 2024 | Reputation Management, Digital Marketing Blog, Social Media

In the business world, where customer engagement is so important, Google’s decision to phase out the “Chat” and “Call History” features in Google Business Profile (GBP) has left some entrepreneurs reeling. These features have been key for...
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