For many years, if you typed a question into a search engine, you’d get a list of links. Then, you’d click a link to find the answer. But things have changed. Now, search engines, like Google, are providing the answers themselves. There’s no need to visit actual...
Think about the last time you searched for a local business online. Where did your eyes immediately go? Most likely, it was the sponsored ads at the top of your search results. That’s the power of paid search advertising, or pay-per-click (PPC), in action. Investing...
Artificial intelligence (AI) is changing how search engines work – and, by extension, how your business may rank in search results. Search engines aren’t just matching keywords anymore. They’re evolving to understand people’s intent and deliver highly personalized...
Are you trying to grow your business online, but you’re not sure whether you should focus on local SEO or national SEO? Understanding the differences (and the similarities) between the two can help you create a tailored strategy to reach your target audience more...
Imagine someone searching online for the best place to get coffee nearby. Â But, instead of typing their question, they use voice search to find the answer. Is your business ready to handle this new way people find information? Voice search is quickly becoming a...
