2025 is bringing some interesting changes for pay-per-click (PPC) advertising. With technological advancements and shifting customer behavior leading the charge, PPC strategies are expected to continue evolving at a rapid pace. For small business owners and...
It’s not too shocking to say the digital marketing landscape changes every year – heck, we recently presented an overview into some of those changes – but 2025 is bringing one of the most significant shifts we’ve seen in a while. We often discuss the importance of...
When you’re running a business website, the sheer amount data you collect can feel overwhelming. How do you make sense of it all, in order to be sure your website is working as hard as you are to provide value for your customers? Enter Google Analytics – a free,...
With Halloween upon us, it’s the perfect time to explore some hauntingly common search engine optimization (SEO) mistakes that could be lurking in the shadows of your online strategy. For business owners and entrepreneurs, making sure your website is SEO-friendly is...
Fall brings a change in the weather… a change to the leaves… and a change to your SEO? As we’ve discussed before, SEO (or Search Engine Optimization) is an important part of digital marketing. But it can also be challenging, since it’s always changing. A...
