Digital marketing can be complex and even puzzling. For starters, it consists of numerous components such as websites, social media, email, advertising, and more. Each of these elements has its own set of advantages for you as a business owner, and it might be difficult to determine which areas to prioritize.

Many of these channels can be used to boost the effectiveness and return on investment (ROI) of your digital marketing strategies. Pay-per-click (PPC) is one type of online advertising that can also be used to gather data to improve the impact of other channels like SEO, social media, and email.


Pay-Per-Click Advertising

So, what is pay-per-click advertising, and how can it help with other digital marketing strategies? PPC is a complex marketing approach with many more capabilities than one can explain. If someone searches for the keywords you’ve chosen and your ad appears in the search results page, you’ll be charged when the searcher clicks on your ad.


PPC Can Boost Other Direct Marketing

Now that you understand PPC, you can now analyze how it may be used to better your overall digital marketing strategy. Most importantly, you can get quick data on what works and what doesn’t, which can then be applied to other marketing channels.

Aside from being a powerful tool, pay-per-click is also customizable in ways that other channels are not. For instance, you can easily turn it on or off, as well as increase or reduce your daily budget.


PPC and Social Media Marketing

When you analyze how pay-per-click may help with online marketing, the link between SEO and PPC is clear. When using pay-per-click with social media, it is less obvious but has equal benefits. Like SEO, you can use PPC and social media marketing together to increase your digital marketing results. Using this method can be used to test offers, concepts, keywords, and more. In addition, it can also be used to drive visitors to your social media sites and then gain followers.


PPC and Email Marketing

PPC can even benefit you within your inbox because combining it with email marketing can help you expand your email list while also targeting your advertising. To grow your list, you can use PPC to drive traffic to a landing page that delivers content, such as a download or a discount, where the searchers provide their email addresses.



These are just a few instances of how combining PPC with SEO, social media, and email may help you increase your overall digital marketing efforts. You have so much to gain from a well-developed PPC ad campaign, and Smart Link Solutions is here to help.


Contact us today at 248-864-0500 to get started!