It’s rare to see local SEO content that actually provides value to its readers. In this blog, we’ll explain how you can both inform readers and improve your local SEO by comparing your business to its competitors.

Consumers like to compare businesses

Consumers are researching businesses now more than ever. With the Internet, they can find out everything they need to know within minutes.

In particular, consumers like comparing businesses, according to this Forbes article:

“These are comparative posts that examine multiple competing businesses in a given industry (including yours), such as the “best sandwich shops in Orlando.” Don’t be overtly promotional when describing your own business or you’ll turn people away. Instead, be as objective as possible. These posts are extremely popular for local residents trying to make a purchasing decision, so don’t miss this opportunity to appeal to them.”

By listing the pros and cons of each business, consumers can find the one that’s best for them.

Bring users to your website

The only problem is that organizing this information is tedious. Instead, you can provide this content for prospective customers so they don’t have to do any independent research.

Since this is a popular issue, it will bring users to your website. And as long as you’re objective in your analysis, you’ll gain some credibility along the way. At the very least, it will tell prospects what makes your business different from the rest.

How this affects your local SEO

This kind of content is great for local SEO. Many businesses make the mistake of writing generic articles and just tossing local keywords in the body. This content, however, is specifically made for a local audience, which is the key for making quality local SEO content.

Good local SEO content is hard to come by. One thing you can do is compare your business to competitors to write for a local audience and organize important information for them. To talk more about local search optimization, or anything else, contact us today.