You already know your business needs a website, but how do you attract customers to your website and keep them coming back for more? Short answer: write engaging, thought-provoking, and informative content.
“Content is king” isn’t just a saying. Your content lets your audience know what you’re all about, educates them on important services you provide, and can even tell them why they need your services today.
Plus, Google loves engaging content. If you learn to write content your customers love, and include targeted keywords that your clients are looking for, Google can increase your position on its search page. If your webpage is higher on Google’s search page, what link is your potential customer more likely to click on? Yours!
But what if you don’t have engaging content on your site? Can you really start from zero and start bringing in traffic (and business) today? If you haven’t begun already, not to worry! We have some great tips to begin creating engaging content for your readers today!
Start a blog
A blog is a webpage that’s updated daily or weekly like a journal. What started as a way for writers to share their personal lives online is now a way for businesses to spread the word on products and services that they offer. These blogs can be informative, humorous, reflective, or any style that best fits your company brand.
Blogs should be about 500-1000 words and are easier to write than you think. If you poke around the web, you can get a fairly good glimpse of what your customers want to know about the products and services you offer and from there, you can pick trending topics that your customer base is interested in learning more about. These trending topics will also inform what keywords you use to boost your SEO.
Coming up with blog ideas
The best part? You don’t have to write your content to explicitly sell, sell, sell your product! Let’s say you have an auto shop. Rather than writing a 600–1000-word essay on why your store is the best, which can easily come off as salesy, write an informative article on car ownership and maintenance. Some great topic ideas are:
- How often should I change my oil?
- What maintenance does my car need at 50,000 miles, 100,000 miles, etc.
- How to spot a lemon (and how you can salvage a dud car)
All this information will position you as an “expert” in your industry and educate your customers on what kind of goods and services they may need: services that you conveniently offer! Work in a call to action at the end of your blog, or strategically place inbound links that lead your readers to your business pages. Speaking of …
Optimize your existing pages (with great content)
Your service pages are critical for your business in the digital age. While blogs may lead your customers to your website pages, these crucial sites turn eyes on your webpage into conversions, whether they’re clicking “buy”, scheduling an appointment, or reaching out to a service representative.
Here’s where the content comes in: while there’s no substitute for great design and an optimized layout, smart content can direct your customers to call-to-action buttons, increase your SEO rank on Google with targeted keywords, inform your customers about important promotions and sales, and so much more! Need to drive traffic more? Check out our pay-per-click services!
The key to great content? Making your customers feel empowered, inspired, appreciated, and all the feel-good feels that keep them coming back!
Share on social media
With all the algorithms and analytics you have to beat to rise to the top, there’s no substitute for engaging with your customers directly. That’s where social media comes in. Nowadays, social media is essential to business marketing, with practically every company having its own Facebook, LinkedIn, and sometimes Twitter or Instagram pages.
With so many social media pages out there, where should you share your content? Meet your customers where they’re at. Typically, this will be Facebook or LinkedIn, but if your products are more visual (crafting, photography), you may want to be on Instagram, too. If you’re local, you can even target your posts, blog, and web content to your neighborhood with local search marketing.
The key here is to post regularly. You should schedule your posts consistently – whether you post once a day or once a month – at regular intervals. Do you have trouble picking a good day or time to post? Think: when are my customers most active on social media? Then, schedule your posts to meet your audience where they’re at and when they’re there.
Write a quick blurb about your blog or the page you’re sharing. This short blurb should drive engagement by making the reader click. Build up their intrigue (you’ll never guess … the real reason … ), or create scarcity or exclusivity (only a few people know … get the scoop before it’s too late …. Limited offer here … ), and watch the likes, comments, shares, and clicks roll in!
Finally, remember to engage! Reply to comments. Direct readers to the right pages and the right people to answer their questions or tell them more about what you offer.
Is writing content overwhelming to you? We’re here to help! For additional services surrounding content creation, contact us today at 248-684-0500 to get started.