(3-minute read)graphic of hand choosing a rating out of five stars on a tablet

As a business leader, you know how important reputation is when it comes to achieving success — particularly in the digital age.

With so many customers scoping out products and services online before making a purchase, reviews have become an important tool in their decision-making process.

In fact, nearly 70% of shoppers read between 1 and 6 customer reviews before they decide to buy. So it stands to reason, a solid collection of feedback can rocket your business right to the top of their list.

But getting reviews can be tough. Let’s explore some tips to help you lock them down.


Link to Your Google Reviews Page from Your Website

One effective way to let people know what your customer are saying: Link to your Google Business Profile reviews page right from your website. This not only helps potential customers find your reviews, but it also helps your business rank higher in search engine results.

By highlighting your customers’ opinions, you’re showing that you value what they have to say. Plus, you’re providing new customers with the information they need to make an informed purchase.


Thoughtfully Respond to All Reviews

With a simple click, any potential customer can access hundreds of opinions on a product or service. That by itself makes it pretty important for businesses to make reviews a priority.

Responding thoughtfully to your reviews (regardless if they’re thumbs-up or thumbs-down) is a great way to show your customers that you appreciate their feedback – and their business. We tell our customers to respond to all reviews – good, bad and indifferent.

Thoughtful responses also encourage open conversation between you and your customers. Not only does this increase customer loyalty, but it also helps attract new clients who see how invested your business is in providing great customer service.


Encourage Reviews In-Store

People love hearing about the experiences of others before they try something themselves. Even more encouraging, many customers trust online critiques just as much as recommendations from their friends and loved ones.

But there’s a catch – not everyone is motivated to actually share their thoughts.

One option: Encourage customers to leave a review when they come into your store or place of business. You can display in-store signs or interact directly with them, asking for their honest feedback. By personally interacting with customers and kindly asking them to leave a comment, you’re building a more personal relationship with them.


Offer Top-Notch Customer Service

One of the best ways to encourage your customers to leave reviews? Offer top-notch customer service every time.

Treating customers with kindness and respect can go a long way in building a positive reputation for your brand. Plus, happy customers are often more likely to leave positive reviews about their experience, and recommend your business to their friends and family. In fact, 83% of Americans are willing to recommend a business after having a positive experience. By prioritizing customer service, you can create a cycle of positive feedback that’ll benefit your business for years to come.


The Power of Feedback

Reviews are an invaluable resource to help boost recognition (and sales) from potential customers. They also give you snapshot of how your business is doing in the eyes of the customer. Sometimes business owners dismiss customer feedback altogether. This can be a mistake. After all, it can be a great resource. For example: If you get enough negative comments about a specific policy, or a certain employee, it can indicate a problem you’ll want to address.

If you’re looking for a partner in managing customer feedback, visit Smart Link Solutions today! Our team will help guide you through the different tools available so you can focus on what matters: Growing your success.

And if you’re looking to take your online reputation to the next level, choose Smart Link Solutions.