digital marketingIf 2020 has taught us anything, it’s that digital marketing is more important now than ever. From the COVID-19 pandemic to natural disasters, we have all seen the benefits of communicating virtually.

We recognize that there is a growing need for remote communication and this is something that all businesses should take into consideration.

Whether you are a brick and mortar business or working from a virtual office, it is critical that you have a solid digital marketing plan to reach a larger audience. You have so much to gain from investing in your digital marketing strategy, and here’s why.

Increase in Virtual Events

As we continue to work through the pandemic and its aftermath, a growing number of events are moving to a virtual format.

The best way to get the word out about your virtual event is through social media, eBlasts, and other digital communications. The best part is, you can actually reach an even large audience and increase attendance since it no longer requires that attendees be local.

Decrease in Foot Traffic

As many businesses are noticing, foot traffic has greatly decreased due to stay-at-home orders and social distancing measures.

Now is the time to be innovative for the sake of your business, and find creative ways to boost sales virtually. This is where digital marketing comes in.

Use your social accounts, website, and email marketing software to keep customers in the loop and share special offers. This is a great way to communicate any changes taking place in your business and encourage customers to continue doing business with your company.

If you typically rely on foot traffic and word-of-mouth marketing, now is the time to make some changes. Turn the heat up on your digital marketing strategy to keep your business afloat despite the declining in-person visits.

People are Spending More Time Online

As you may have noticed, people are spending a lot more time on the internet these days. The good news is, you can use this increase in web traffic to your advantage.

Now is actually a really great time to invest in Pay Per Click advertising or reboot any campaigns you paused earlier in the year. As more businesses cut their marketing budgets to ease up on their spending, this presents a huge window of opportunity for you.

This is your chance to increase the ROI of your PPC advertising and attract new customers to your business. This is where you should spend the majority of your marketing dollars at this point in time. You can work with a reputable digital marketing agency for your PPC campaigns for optimal results.

There are so many creative ways to use digital marketing to boost sales for your business. If you are not sure where to begin, contact Smart Link Solutions today to see how we can help!