Anyone who has spent any amount of time on social media knows that video content has started to dominate feeds. In fact, in a recent white paper, Cisco projects, “Globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73 percent in 2016.” Once completely dominated by YouTube, video content is now a major part of Facebook, Instagram, Twitter, and other social media platforms. Moreover, small businesses and entrepreneurs should understand that these services are optimizing their platforms for and encouraging more video content. This means that business must embrace video content marketing as part of their overall social media strategy or suffer the consequences of a diminished organic reach.

According to a report on TechCrunch, Facebook ended 2016 with “8 billion video views a day from 500 million users.” The statistic equates to more than 100 million hours of video content daily, and it is driving engagement and extending time spent on the site. Furthermore, these statistics help us to understand why all the major social platforms are optimizing for video content. If all the projections are correct, video content marketing on social media will become the dominant marketing and ad form over the next few years.

How does video content marketing on social media impact your business? Essentially, it means that if you have not embraced video content, now is the time to start building a video library. Video is no longer a “nice to have” option. Additionally, customers are growing to expect that you will offer video content. Therefore, it is critical to conform to this consumer preference. So, start now experimenting with video content, listen to your audience, and closely monitor how people respond.

Do you have questions? What haven’t we covered yet that is important to you? If you would like to talk about the power of video content marketing on social media, or a related topic, please contact us.

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