We’ve discussed the importance of social media to the success of modern businesses before – but there’s another dimension to consider: the dominance of major corporations in social media, which can make things tough on local businesses. Standing out from the...
Boeing. Twitter. Bud Light. Any company, no matter how big or small, can run headlong into a storm of scandal, bad press, and public outrage. Nowadays, a single social media post can turn into a wildfire that engulfs a brand’s reputation throughout the community...
“The more things change, the more they stay the same.” While it’s true that online marketing is evolving quickly, certain truths don’t change. For example: Social media marketing has proven to be a powerful method for getting the word out about your business. 77% of...
(5-minute read) As a business owner, you face many kinds of threats to your success. Cybercriminals, hackers, and other malicious actors are all looking for ways to take advantage of you and your business. One of the more popular methods is called “phishing.” Let’s...
Ah, social media. The land of endless scrolling. And cat photos. But there’s more to it than that. Social media can also be a powerful force in local marketing. Today, we’re going to take a look at how Facebook Group pages in particular can be an effective tool for...