“The more things change, the more they stay the same.” While it’s true that online marketing is evolving quickly, certain truths don’t change. For example: Social media marketing has proven to be a powerful method for getting the word out about your business. 77% of...
(5-minute read) As a business owner, you face many kinds of threats to your success. Cybercriminals, hackers, and other malicious actors are all looking for ways to take advantage of you and your business. One of the more popular methods is called “phishing.” Let’s...
Ah, social media. The land of endless scrolling. And cat photos. But there’s more to it than that. Social media can also be a powerful force in local marketing. Today, we’re going to take a look at how Facebook Group pages in particular can be an effective tool for...
An old kingdom falls. A new one rises. Does this shiny new kingdom have what it takes to withstand the trials ahead? Will it succeed where its predecessor failed – or is it doomed to repeat the cycle of destruction? Yeah, speaking of Twitter (the drama gift that keeps...
Did you know that 74% of social media users make purchasing decisions from what they see on their feeds? Whether that’s on their timelines, stories, or reels, that’s a lot of people who now use social media to guide their purchasing decisions. But wait, you say,...