analyticsHave you noticed a decrease in traffic to your website? Perhaps you have already identified the cause or maybe you have no idea what the culprit is. Whatever the case may be, it is important that you take action to get those numbers back up.

Here are 3 tips you can use to address declining website traffic and increase your chances of capturing new leads and sales.

Identify Possible Causes

I know this seems quite obvious. However, declining website traffic could be attributed to many things – none of which may actually be the cause.

You should identify when the decline began and then note any changes that took place during that timeframe. Perhaps you installed a new widget on your website. Maybe you discontinued a particular campaign.

Make sure you identify all recent changes that come to mind. You will also need to consider the sources of your traffic.

For example, if the majority of your traffic typically came from Facebook, check your analytics to see if this is the source of the decline. Having this information will help you to identify if a recent algorithm change may be the cause.

This step can take a bit of time, but it is important that you do not skip it. You don’t want to waste your time fixing something that isn’t broken or run the risk of causing any further damage.

The decline could be as simple as your analytics tool not working properly or it could be something much more complex. The only way to know is to first identify all possible causes and use the process of elimination to pinpoint the exact cause.

Check Your Links

Once you have narrowed down your list of possible causes, if you are still unable to identify an obvious cause, make sure your links are functioning properly. Broken links are harmful to your SEO and can definitely have a negative impact on your traffic.

Additionally, check to see if any of your backlinks are no longer pushing traffic to your site. If you had a website that was sending traffic to your web pages and notice it has stopped, you should look into why this may be the case.

You may find that you need to email the owner of the published content to see why your link was removed, or to update the link on their website.

In some cases, a referring website may simply no longer be active. This is another reason why identifying all possible sources of the traffic decline is so important.

If you notice that a website that was once sending you tons of traffic is no longer doing so, you can take the steps necessary to address that particular issue.

Check Your Content

Did you recently remove content from your website? Did you make any changes to the types of content shared on your social accounts? Have you changed your ads?

It is important to track the performance of the content you create and share. If you remove high-performing content, you will obviously see a dip in your traffic.

You should also keep track of what types of content is performing well on your website so that you can better cater to your audience and attract more visitors.


Declining website traffic is not always easy to diagnose. If you are experiencing a decrease in site traffic and need assistance diagnosing and addressing the issue, contact Smart Link Solutions today!