It’s a fact, the use of smartphones to browse the internet has gained prominence. And today, the number of people using these mobile gadgets outnumber those who use desktops to access the net. Anticipating further growth in this industry, Google has laid out a significant overhaul to its algorithms. Precisely, the changes touch on mobile-first indexing.
Mobile Phone Indexing
In the past, Google used to scan your website and position it on the criteria of its desktop version. But that now changes. As it currently applies, Google has put in place a new process that entails indexing your website and ranking it on the foundation of your mobile site content.
This shift represents an inclination towards mobile version websites—in what Google refers to as mobile-first indexing. Thus, all websites must satisfy the principles of this new algorithm to retain their Google ranking and acquire organic traffic. Subsequently, if your website doesn’t comply with these guidelines, your site might experience a significant traffic reduction.
Below are some tip-offs that will assist your website in complying with mobile-first indexing guidelines:
Tip #1. Use A Receptive Layout
Using a flexible design is crucial in sustaining the ranking of your website. What’s more, such sites depict particular traits, for instance; a receptive layout should adjust to any smart gadget’s screen size. Besides, it can also accommodate the use of any electronic device targeting the desired audience.
Tip #2. Ensure Your Website Loads Quickly
Undoubtedly, the loading speed will ultimately influence the success of your website. For that reason, you should ensure that your site loads swiftly on any device. Subsequently, if your website is fast, the bounce rate will be low. Also, this will enhance the site’s viewing time and thus boost it’s ranking on search engines.
Tip #3. Display Similar Content
Based on past trends, Google seems to favor sites that serve identical content across the cellular and desktop platforms. It is therefore prudent to display the content (media, links, and features) consistently on both mobile and desktop sites.
Moreover, you should comply with google algorithm by ensuring the interface fits correctly with regards to the overall view across a myriad of electronic devices.
Besides ensuring compliance with Google’s Mobile-First Indexing provisions, you should also keep up to date with the most recent Google algorithm trends and insights. Contact us to learn more.