This time of the year is especially important for small business owners who typically see the majority of their sales around the holidays. If you are not sure how to best take advantage of the holiday season, here are some marketing tips to help make this season lucrative.
Focus on Attracting New Customers
While it is always important to retain your current customers, you will definitely want to look at fresh ways to attract new customers.
This is a great opportunity to be more active on social media. Consider hosting a giveaway or a contest to boost engagement and expand your reach. You may also want to partner with other companies to host a special event or package deal.
Outline Your S.M.A.R.T. Goals
Make sure you have your goals outlined and a way to track your results. These goals may include your target sales, number of new leads, etc.
It is important that you have specific metrics to look at in order to know how well your marketing campaigns are performing. This way, you can make any adjustments as necessary.
Make Sure Your Website is Ready
Don’t let all your marketing efforts go to waste. Your website should be ready to capture any new leads that land on your page.
This means your website should be properly optimized for mobile, easy to navigate, and overall user-friendly. Your users should not have to go out of their way to find the information they are looking for.
You can work with a professional web design company to make sure your website is set up properly for the holiday rush.
Work on Improving Customer Service
Even with a fancy user-friendly website, the greatest product of all time, and an engaging social account, you can miss out on sales if customer service is not up to par.
Take some time to address much-needed improvements in your customer service. This may be as simple as training your team on how to best handle the holiday rush. Or perhaps you need to update your Message on Hold to align with the holiday season and to announce any new specials that are available.
The goal here is to improve the customer experience in any way that you can. You want your customers to not even think twice about doing business with your company.
Don’t miss out on the opportunity to boost sales during this season of giving. Contact Smart Link Solutions today to see how we can help you take your marketing to the next level.