Customer reviews can have a massive impact on the success of your business, so of course any serious business owner would want their happy customers to share their experience. An abundance of positive reviews online can give both your sales and your Local SEO a boost.
However, as happy as your customers may be, it may not even cross their mind to leave you a positive review online.
Many customers are much more likely to go out of their way to leave a negative review of a company when they are angry. But what about when they’re happy?
So, what (legitimate and honest) methods can you use to encourage customers to leave a positive review of your company?
You can literally ask your customers to leave a positive review of your company. This could be as simple as asking your customers and clients face-to-face if they could share their great experience on Google, Facebook, or whatever platform you prefer.
If they enjoyed their experience enough, they will likely be more than happy to take a few minutes out of their day to leave a review.
It is important, however, to be strategic with your timing. You of course wouldn’t ask a customer walking into your facility to leave a review the moment they enter. However, after they have interacted with your product or received their service, you should definitely ask them to share a review if they enjoyed it.
If a user tags your company in a post sharing their positive experience on social media, you can also ask them if they’d like to share the review on Google.
Another way to ask, is via email after a set amount of time has passed since they booked a service or made a purchase.
Prioritize Customer Service
Of course, if you want to encourage customers to leave a positive review, you need to deliver an experience that is worthy of a positive review.
Another thing to consider is how you respond to negative reviews on the world wide web (and yes you should respond to all reviews – even the negative ones). Other prospects and customers can see your response, and it is very important that you paint your brand in a positive light.
Your response to a negative review should demonstrate your concern and willingness to improve the situation. You should also thank the customer for giving their feedback so that you can improve the customer experience as you move forward.
Your response to a negative review can either improve the situation or make it worse. If you get angry and start to attack the customer, this reflects poorly on your company as a whole.
However, if you remain calm and show that you really value your customers, the user may choose to remove their negative review altogether. And even if they don’t remove it, another user may see your response and that may encourage them to do business with your company. That is another opportunity to make a customer happy enough to share their positive experience.
Make it Easy for Customers to Leave a Positive Review
Customers shouldn’t have to go through the extra trouble of figuring out how or where to leave you a review. Make it easy for them. Add a review widget to your website. Add review links in your eBlasts. Make sure you claim your business on Google My Business so that users can easily locate you on the web.
Share Positive Reviews You’ve Already Received
You should always share positive reviews of your company on your social channels and in your email communications. Doing so, could encourage other happy customers to leave a review as well.
These are just a few of the ways you can encourage your customers to leave positive reviews. If you are struggling to manage your reputation online and need assistance, contact Smart Link Solutions today. We help our customers stay on top of the whole review process.
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