SEO for blog postsIf you already have a blog set up for your website, then you may already know some of the numerous benefits of business blogging. But do you know how to optimize your blog to get seen on search engines like Google that are getting over 2 trillion searches per year? If not, stay tuned to learn three search engine optimization techniques that will help rank your blog posts.

3 SEO strategies to improve search rankings for your blog posts


1. Do proper keyword research

Keyword research is the first and most important step for effective search engine optimization. There are many great tools such as the Google Keyword Planner you can use to spy on your competition and find relevant keywords related to your niche. Make sure you find the keywords that are receiving a lot of monthly search traffic and have low competition ratings.

2. Place your target keywords in high-impact areas

After you have found relevant keywords with high search volume, the next step is to place them in the areas of your blog post that will have the most impact on search rankings. For example, some of the best places to include your target keywords are:

• Blog title

• Title tags and post meta tags

• Headings and subheadings

• The first paragraph of your blog

• The last paragraph of your blog

One thing you should remember is to never stuff your blog posts with these keywords. Not only does it look spammy and non-professional, but it can also have a negative impact on your search rankings as well.

3. Optimize the images in your blog posts

Search engine crawlers like Googlebot and Bingbot are not able to determine what the images on your page are about if they don’t include relevant keywords in their filename title and alt text tags. So, whenever you upload an image to your blog, make sure you include relevant keywords in these areas as well as adding keyword rich description of your images.

Contact us to learn how we’ve helped many people generate tons of organic traffic to their website by improving the search rankings of their blog posts.