Are you searching for methods to improve your Google ranking within local results? The ever-increasing use of mobile search has caused many changes to search engine optimization. Google reports that roughly a third of all searches have local intent. Therefore, a search user in Royal Oak, Michigan can receive different results than those in Wixom, Michigan – even for general search terms. It is no wonder why Local Search Optimization (Local SEO) has become an important part of overall SEO.
Local Search Optimization creates a tremendous opportunity for small and mid-sized companies that do not have a marketing budget to compete with larger national and international brands. However, while basic Local SEO is important for your business to show within the mapped results of a Local Search, content written specifically for a local audience can also increase the relevance and authority within organic search results.
Because of the limited number of results, competing for the top spot of local, mapped business results can be difficult if you don’t have the proper pieces in place. Where do you start?
Begin with the basics:
- Creating or claiming your existing business listing in online directories
- Improving your online ratings and reviews (increasing the number of online reviews and average star rating)
- Creating, verifying, and optimizing your Google My Business Page and Bing Places For Business profiles
Make sure your Google My Business profile is robust. Make sure there are plenty of pictures, service/product descriptions, and reviews. This helps people searching for your services ultimately choose you. Who says? Google does. According to Google, 90% of customers are more likely to visit a business that has photos on its Google My Business profile.
Using Google My Business also helps your ranking on Google.
Google itself states this fact plainly:
Keep in mind, the three items above are just the basics. All of your competitors are probably doing those things, too – so those may not be enough to improve your company’s online visibility. A great way to edge out competitors is by creating localized content on your website.
Localized content is a way to capture an area that not many businesses are attempting. However, localization is more than simply injecting your city and state into generic content. Local keywords are important, but you will want to expand out to mentioning local roadways, attractions, organizations, charities, and events. Additionally, content for Local Search Optimization must speak to the needs, wants, goals, and values of your target customer.
Potential Localized Content Ideas
- Local Events
- Company Announcements
- Local News Commentary
- Location-specific Specials
- Industry News Unique to Your Area
- Business Comparisons and Recommendations
- Answer Local Questions
In addition to enhancing Local Search Optimization, the general idea is to position yourself as a local resource or community leader. Of course, while localized content is important, it should not represent the sum total of your content library. Depending on your should likely be no more than 50 percent of your blog posts.
Want to know why you’re not getting more local customers? Then we highly encourage you to take advantage of our current offer: Smart Link Solutions is offering local businesses like yours a free comprehensive evaluation of your company’s website and local online presence until May 31, 2019. Don’t delay, call Smart Link Solutions today – (248) 684-0500. Just contact us and we can help get your company on the path to online success!